Bank Audi launched its '30 Days of Fashion' campaign

The launch of this promotion was the fruit of an overall marketing strategy set by the Electronic Banking Department at Bank Audi.

The department, which looks into customer segmentation, such as customers' lifestyles and preferences, focuses on customizing products, services and promotions in view of meeting the needs of the Bank's customers.

The draw took place on January 20, 2009, thus revealing the name of the grand prize winner, Mrs. Kathy Nabil Tabbah - a Bank Audi-MasterCard cardholder and the owner of the well-known Tabbah Jewellery shops - who won a VIP travel package for her to experience the world renowned Milan Fashion Week.

The package included exclusive airport car transfer service to a four/five star hotel in Milan, a welcome reception, a personal shopper on hand to assist the winner while picking a new outfit, VIP tickets to the fashion show featuring Agatha Ruiz de La Prada, a professional makeover, and a specially organized guided tour of Milan.

"At Bank Audi, we continuously strive to satisfy our customers who have different lifestyles, needs and interests. This time around, it was the turn of fashion enthusiasts, and what could be more glamorous than a trip to Milan during its highly acclaimed fashion week," said Mrs. Randa Bdeir, Head of Electronic Banking and Cards Services at Bank Audi sal - Audi Saradar Group. "This promotion is only another example of the close collaboration between MasterCard and Bank Audi, and of their efforts to reward their cardholders and provide them with benefits which best fit their lifestyle."

The prize was delivered to the winner at the premises of Bank Audi in Sofil Center, in presence of Mr. Basel Eltell, Vice-President and Regional Manager, Levant - MasterCard Worldwide, who stated, "MasterCard Priceless promotions are designed to offer our cardholders exclusive and differentiated benefits, unique lifestyle experiences and fashion privileges that would appeal to their individual tastes. We are delighted to have collaborated with Bank Audi to give MasterCard cardholders a chance to win a once-in-a-lifetime experience that they can cherish with a friend or loved one. We look forward to closely working with Bank Audi to introduce value-added and differentiated offerings for MasterCard cardholders."

As for Mrs. Tabbah, she had the following comment upon her return from her trip, "I was very pleased to be the winner of this trip because attending the Milan Fashion Week was a unique experience and one which is of utmost importance to any contemporary woman who is fond of fashion. I was able, thanks to MasterCard in Milan, to attend all fashion shows, visit all fashion houses, and meet prominent fashion designers. I would like to thank Bank Audi and MasterCard who gave me this precious opportunity."