BinHendi Enterprises opens Joe's Café alongside Joseph in Dubai Mall

Located next to the Joseph fashion shop, its stylistic counterpart, Joe's Café takes its inspiration from the original London restaurant in Sloane Street.

A favorite with celebrities and opinion-shapers from the worlds of fashion, art, music and entertainment, Joe's Café offers distinctive European continental cuisine with a strong Mediterranean influence.

The menu at Dubai's Joe's Café has been neatly tailored to the local market, serving a variety of healthy, high-quality dishes around the clock, from breakfast to late night snacks.

Creator of the Japengo and Samach restaurants, BinHendi Enterprises continuously seeks new and innovative hospitality ideas. Joe's Café is an obvious collaboration between two F&B heavyweights.

"Unlike many restaurants that 'pair up' with fashion boutiques, Joe's Café is on a par with world-class dining establishments," explains Naveed Dowlatshahi, VP of BinHendi Enterprises' Hospitality Division. "We use only the freshest ingredients, and the focus is on light, healthy foods that engage diners on three levels - taste, presentation and quality."

As pleasing to the eye as it is to the palette, the Dubai Mall Joe's Café cultivates a contemporary classic look through strong but simple design. In this timeless space, a concise color range of white, grey and brown lend a stately yet edgy feel to materials such as marble, glass, leather and stone.

Black and white celebrity photos dot the walls of this effortlessly elegant eatery, where the atmosphere is decidedly laid back and unstuffy.

Chef Rahim Hajir is at the helm in the kitchen, where his many years of international experience infuse the menu with its worldly flair while maintaining simplicity.

For Chef Rahim, the menu is "A wide range of the great food of England" to which he has added a special touch, evident in such dishes as the fresh crab salad with mild chili dressing and the eye-opening sticky date pudding. "For a Chef, it is a pleasure to work in a BinHendi restaurant, as we have complete freedom to act fast on the newest culinary trends."

For style-conscious shoppers wishing to rest their weary heels, Joe's Café offers a peaceful corner within the Fashion area of the world's largest mall. Like its neighbor Joseph, Joe's Café shares the same commitment to quality and innovation, in a contemporary ambiance where product and service take center stage.