• HSBC

Saudi Arabia's favorite beverage Pepsi to be served at Albaik

  • Saudi Arabia: Wednesday, April 15 - 2009 at 11:42
  • PRESS RELEASE

Leading producer of carbonated soft drinks in the Middle East, PepsiCo, represented in the Western Region of Saudi Arabia by Saudi Industrial projects Co. (Sipco), has been appointed as the exclusive supplier of carbonated soft drink beverages to the Kingdom's leading quick service chicken and seafood restaurant chain, Albaik.

The agreement which goes into effect immediately will offer to customers the full PepsiCo carbonated soft drinks range that include Pepsi Cola, Diet Pepsi, Pepsi Max, Mirinda, Mountain Dew and 7UP.

Speaking on behalf of Sipco, Ahmed El-Mehelmy, Executive Director for Sales & Marketing, said:
"We are delighted to be appointed as the exclusive supplier of carbonated soft drink beverages to Albaik and look forward to an enduring partnership based on our shared values of customer satisfaction and our mutual commitment to offering the highest quality products."


"We are very excited with our partnership with the leading soft drinks company in the Region. This move falls in line with Albaik's new direction of providing a wider variety of drinks choices for our customers to enjoy with their meals," said Adel Bakr, GM of Express Foods Company - Albaik's sub-franchisee in the Western Region of Saudi Arabia.

With 40 restaurants in the Kingdom, Albaik represents a major client win for Sipco and Pepsi Cola and a boost for production at the beverage company's mega plant in Jeddah.
 
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Notes and Media Contacts »

About PepsiCo International
PepsiCo International is one of the world's premier consumer products companies focused on convenience foods and beverages. With a presence in the GCC dating back more than 50 years, PepsiCo today operates through a network of ten local bottlers, producing and marketing products which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Gatorade, Tropicana and Aquafina.

About Albaik:
For 35 years Albaik, the most popular chicken and seafood quick service restaurant chain in Saudi Arabia, has been serving customers its signature chicken and seafood meals, and has become an icon of the highest quality food, fast and courteous service and sparkling clean restaurants at best value for customers in the restaurant industry.

Albaik's sister company Aquat Food Production Plant, the producer of all food requirements, was awarded the ISO 22,000 certification for its food safety and quality provision. Aquat is the first company in the Kingdom of Saudi Arabia to receive this distinguished recognition. In addition, Aquat is HACCP and ISO 9001 - 2000 certified.

In addition to its restaurant operations, Albaik is highly committed to the society and neighborhoods it serves through leading and innovative social initiatives that are aimed at capacity building of youth as well as environmental protection awareness for society in general.

For further information, please contact:
Ahmed Al Hassani
Media Manager
TRACCS - KSA
Tel: +966 2 663-2525
Fax: +966 2 660-1874

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