Speaking on behalf of Sipco, Ahmed El-Mehelmy, Executive Director for Sales & Marketing, said:
"We are delighted to be appointed as the exclusive supplier of carbonated soft drink beverages to Albaik and look forward to an enduring partnership based on our shared values of customer satisfaction and our mutual commitment to offering the highest quality products."
"We are very excited with our partnership with the leading soft drinks company in the Region. This move falls in line with Albaik's new direction of providing a wider variety of drinks choices for our customers to enjoy with their meals," said Adel Bakr, GM of Express Foods Company - Albaik's sub-franchisee in the Western Region of Saudi Arabia.
With 40 restaurants in the Kingdom, Albaik represents a major client win for Sipco and Pepsi Cola and a boost for production at the beverage company's mega plant in Jeddah.

Posted by Nadeen El Ajou



