Vice Versa adds a golden key to support Dubai tourism

Supporting the Dubai tourism makes perfectly sense for Vice Versa; The Vice Versa card is designed and offered exclusively to visitors, providing the cardholder instant Cash-rewards up to 25% at more than 325 branded outlets like Hugo Boss, Tommy Hilfigger, Calvin Klein and many more, all over Dubai.

The Vice Versa card is an added value for the visitors, giving yet another good reason for choosing Dubai as the travel destination and while in Dubai, making some great shopping, good deals and more to bring back home.

Kira Milan, Managing Director of Vice Versa International, the loyalty solutions company behind the Vice Versa card, said during the announcement:

"We are proud to be able to give one more 'golden key member' the opportunity to explore international service standards and exchange knowledge with their international pears, to support Dubai tourism when it comes to excellence in Service provided to visitors of Dubai."

The Vice Versa smart chip reward card is presented as a Welcome Package including a free Premium Guide, a City map, store locator & maps of all the major shopping malls, as well as a wide list of the ever expanding network of selected Partner outlets offering the Visitors special Cash-rewards in return of visiting their stores.

The Vice Versa welcome package has proven to be a helpful tool for the concierge, tour operators and the likes when visitors are seeking their advice on where to go and what to do in Dubai.

Randy Santos, President of Les Clefs d'Or in Dubai and spokes person on behalf of Dubai Tourism and Commerce Marketing (DTCM) at the event said: 'It is appreciated when companies like Vice Versa have an interest in the tourism segment and acknowledge our work and give their support. We have always been keen on offering the Vice Versa card to our guests as it is our job to provide the best service, recommendations and advice, and when we can recommend a product that so directly benefit the visitor, we benefit too.'

Mr. Lasker, the lucky Les Clefs d'Or member to go on the Vice Versa sponsored trip to China added: 'When I give recommendations to my guests I have found that women in particular are keen on the Vice Versa card. They often like to go to the spa and then go shopping. When they realize that simply by presenting the Vice Versa card they get 20% back on their spa bill as Card-Cash which can be spend immediately on more shopping, they get very excited. I will be bringing the Vice Versa Welcome Packages to China to share my experience with my colleagues, as I believe it is truly unique for a destination like Dubai to offer such a reward card for Visitors.'