Smart Square: Building up a new partnership for future e-Business

SmartSquare, a cooperative venture between Zayed University and IBM, will open its doors to the public. Merging the innovative potential of Zayed University students with global IBM leadership in pioneering e-Business makes SmartSquare the perfect partner for future e-Business in the U.A.E.

The idea of SmartSquare is to establish a new business partner in the U.A.E. for private and public institutions to create and enhance their e-Business and communication activities. Offering full service from conceptualization to turnkey delivery of a running electronic service environment, SmartSquare is well prepared to succeed in the challenge of integrated e-Business solutions of the twenty-first century. By taking a holistic and pervasive perspective towards future business, SmartSquare expertise makes the difference.

Having a portfolio built on top of business consultancy and IT know-how, SmartSquare delivers reliable business value analysis and strategy consulting up to concrete solution delivery—not only to innovate, but also to deliver and deploy future e-Business solutions according to its mission.

Yet another point makes SmartSquare a special place to meet the future. In the cooperation between Zayed University and IBM, local senior students act in concert with international e-Business experts, thus combining experience in successful and innovative business projects from all over the world with state-of-the-art U.A.E. academic insight. Mutual learning, together with the workforce of the target customer, will establish new thoughts and leadership, enhancing the business effectiveness of many parts of our region.

"Working with students from Zayed University helps to develop a local expertise in many business and technology areas. Cooperating with a strong partner like IBM makes us the center of choice for putting ideas to work in real life business style and accelerating customer returns, thus helping the overall economy," said Mr. Tarek Niazi, Director of SmartSquare.

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