Toyota lets loose spirit of champions at this year's Formula 1 race

The excitement is always in a high gear for Toyota: participants enter the draw to be one of 4 finalists selected to win a mystery key. If selected key starts the Camry, you instantly drive away for 1 year of motoring pleasure completely free!

To put yourself in pole position, you need to qualify by picking up a ticket from the Toyota stand at Seef Mall, the Toyota Showroom in Sitra, the Toyota Service Center in Isa Town, or look out for our competition on Radio Bahrain 96.5 FM.

Fans can also meet top F1 drivers Jarno Trulli and Timo Glock ahead of the Bahrain Grand Prix on the 23rd of April from 7.30pm - 8.30pm at our Toyota showroom in Sitra, where the drivers will be available for an exclusive autograph signing session open to the public. Bring the whole family along and everyone can be a winner with F1 games and great prizes.

Last year's F-1 "Cash Grab" promotion, the first of its kind in Bahrain in which contestants stood in a special booth at Seef Mall and attempted to collect as many banknotes as possible in a limited period of time, was a resounding success among the public, prompting Kanoo to come up with a new promotional theme for this year's competition on an even wider scale to include as many participants as possible.

Clive Hammond, EK Kanoo Marketing and Communications General Manager, commented:

"We have developed the Spirit of Champions campaign to offer the public exciting pre-race opportunities to meet drivers and to win great prizes. Bahrain has a unique position in that we can offer a personal experience to meet the drivers which would be impossible in larger countries, and it is an opportunity not to be missed for all racing fans!"

EK Kanoo has been the official sponsor of the Bahrain International Circuit since the Bahrain Grand Prix was first held in 2004.