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Sunday, November 22 - 2009

Areej introduces Panpuri

  • United Arab Emirates: Thursday, April 16 - 2009 at 10:44
  • PRESS RELEASE

Areej has added Panpuri to its growing portfolio of international brands, introducing a whole new concept to beauty and skincare with the launch of this luxurious range of products that work in perfect harmony to provide a natural remedy to all your skincare needs.

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  • Panpuri products.
    Panpuri products.
Panpuri believes in the Eastern philosophy that true beauty is more than skin-deep and comes from within the soul. Based on the natural remedies of ancient Eastern traditions, Panpuri uses the finest, natural ingredients to create a range of luxurious products focused on the restorative powers of Eastern botanicals. The product line contains ingredients with proven benefits; gentle formulations ensure that even the most sensitive of skins can benefit.

Panpuri products contain only hypo-allergenic, natural, plant-based ingredients and are free of both Parabens and Sodium Lauryl Sulfate. Products are formulated without animal testing; the only animal-based ingredients used in the line are beeswax and honey.

Established in 2003, the all-natural Eastern remedies of Panpuri ensure you can enjoy a spa experience without leaving the privacy of your home. Hand crafted formulas help to calm, ease and restore well-being whilst soothing your senses and making a visible difference to skin and hair. Signature, natural botanical scents include (among many others): jasmine, ylang ylang, lemongrass, sandalwood, aloe, basil, clove, coconut, coffee, cucumber, galangal, ginger, honey, mint, papaya, rice bran, tamarind, and turmeric. No synthetic perfume or fragrance is ever added; only 100% pure essential oils are used to create Panpuri's original scents.

Celebrities are fans of Panpuri all-natural products, and celebrity users include the original supermodel, Cindy Crawford. Among Cindy's favourite Panpuri products is Come Clean Replenishing Hair Treatment; a hair masque with coconut, egg yolk, honey and sesame. A single application of this deeply soothing formula helps restore strength and elasticity to the hair, whilst adding shine and moisture.

The Panpuri collection includes products for head-to-toe pampering, as well as luxury gifts and exclusive spa ritual items for aromatherapy and massage. Panpuri products are presented in elegant jars, graceful bottles, and multi-colored gift boxes.
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Notes and media contacts

The meaning of Panpuri:

Panna means wisdom while Puri has connotations of untying what is tied (letting go of stress and negative emotions) and making the unknown, known (discovering balance, quiet and a sense of peacefulness deep within ourselves.) Panpuri therefore represents a place where we awaken to an understanding of perfect balance and harmony between our inner and outer selves.

Panpuri believes in the Eastern philosophy that true beauty is more than skin-deep and comes from within the soul. As our senses are a gateway to the soul, caring for the self through cleansing, pampering rituals, using healing botanicals helps to awaken our senses and brings us on a journey where we take control of balancing our lives.

About Panpuri:

Formed in 2003, Panpuri is a socially responsible, luxury skincare brand that focuses on the best Eastern botanical ingredients. Panpuri is sold worldwide at leading department stores and specialty stores.

In Dubai, Panpuri is now available from Beauty Intense which is located within Areej beauty stores throughout Dubai.

For further information or inquiries, please Media contact:

Mona Gopal
Account Manager -Press Office
Al Tayer Group
Tel: +9714 201 1558

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