Al Islami Foods relaunches in Kuwait with GTRC tie up

Notes and media contacts

About Al Islami Foods:

Al Islami Foods, formerly Co-Op Islami, was established in 1981 as a leading trend-setter in the GCC's processed halal food industry, employing the most advanced technologies in its operations to offer fresh and healthy Real Halal products. The new brand identity is consistent with Al Islami's plans to reach a broader global audience of halal consumers. Al Islami Foods was formed as a result of the long relentless efforts of Hajj Saeed Bin Ahmad Lootah, the founder of Dubai Islamic Bank.

Al Islami Foods products are considered as quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.

Collaboration with Mohammed Bin Rashid Establishment for Young Business Leaders:

Under the new joint venture, Al Islami Foods and the Establishment will make consolidated efforts to further accelerate the growth of real halal products that have a growing potential in other continents. Al Islami Foods will pursue its commitment of social responsibility by establishing a strong business-base for young UAE entrepreneurs, offering franchise opportunities, encouraging them to get into the field of the halal food industry and initiating new ventures by introducing new types of food options. The Establishment will support Al Islami Foods in introducing and managing new entrepreneurs to Al Islami's new promising ventures.

Moving with the future trends and the modern lifestyle, Al Islami Foods has introduced a unique Al Islami Cart - 'On-The-Go fresh delights every day' concept, which can be located at many potential locations around the city offering fresh and hot sandwiches to the consumer.

VISION:

The 'Halal' everyone loves!

MISSION:

To provide the real Halal product globally with the highest standard of quality through trained, motivated, world-class teams to ensure maximum benefit to society, stakeholders and employees.

HALAL IS GLOBAL TREND:

• Banking and Finance
• Education
• Fashion
• Food & Beverages

In order to ensure that quality Halal foods are made available to its consumers, Al Islami Foods has exerted tremendous efforts and has succeeded to procure special permits from some of these countries to slaughter animals according to the Islamic tenets. Al Islami Foods continues to monitor the whole process - starting from production line to packing and shipping - to ensure that everything is conducted in compliance with the principles of Islamic Sharia. Al Islami Foods is also committed to monitoring all products such as burgers, sausages, kebabs, minced meat, samosas, and many more. It always ensures that the ingredients used to make these products are also completely Halal. All these untiring efforts and unswerving commitments have helped Al Islami Foods gain the trust of millions of consumers around the world.

Consolidating with their Corporate Social Responsibility, Al Islami Foods has hosted first edition of UAE version of Halal Industry Dialogue which is taking place on 21st Feb 2007 aside to the Gulfood Exhibition. The dialogue evolved around Going Global with Halal as the main theme, which is a vital phase for the industry because a number of processed food industry players are eager to obtain halal certification to give a massive boost to their sales. The speakers exchanged developmental ideas, information and experiences of the international halal food market related to issues, challenges and opportunities, especially in the context of GCC region.

UNIQUENESS OF AL ISALMI FOODS PRODUCTS:

• Set Halal standards and maintain it through its representatives.
• No Stunning & pure Vegetarian feed.
• Only Halal ingredient used.
• No antibiotics or hormones.
• Raw meats are always at its best conditions (no fat, skins, giblets or trimmings)
• Sensory test is broadly used.
• Vegetarian rennet only for cheese.
• Health & safety Procedures.
• Consumer-oriented

CULTURE & VALUES OF AL ISLAMI FOODS BRAND:

• Quality
• Passion
• Commitment
• Respect
• Precision
• Tradition

AWARDS & RECOGNITIONS:

• ISO 9001 Certification
• ISO 9002 Certification
• HACCP (Hazard Analysis Critical Control Point) Standard
• Jebel Ali Free Zone "Cleanest Factory" Award
• World Food Prize TOFY Award
• Halal Food Conference - Jeddah, KSA
• Dubai Municipality Grade 'A' Factory Award
• Dubai Quality Award 2003
• The Most Creative Marketing Campaign, Halal Journal Award 2006
• Awarded The Best Food Manufacturer - Retail News ME 2006, Dubai
• Mearsk Sealand Golden Customer Award 2006
• Superbrands Award 2005
• International Advertising Award 2004
• Ranked 24th of the top 40 Arab brands

Media contact:

Nasir Iqbal
PR Manager
Al Islami Foods
Dubai - UAE
Tel: 00971 4 8853333
Fax: 00971 4 8852333