The "Partners' Night" at the Dubai Marine Hotel drew enthusiastic representatives from partner and potential companies from the UAE and firmly established Acer's ambitious plans and programs for the year.
"Our channel partners are critical to our continued success in the marketplace and meetings like this demonstrate our commitment to helping them achieve business growth and profitability," said Krishna Murthy, General Manager, Acer Computer (M.E.) Ltd., who spoke at the event.
Taking a lead from one of Acer's core themes, "Empowering People," the interactive event presented new policies and services for its present and potential partners. It also highlighted some of the ground-breaking products that will be available in 2003, such as new ranges of LCD monitors and the latest Notebook computers.
Acer's initiative comes at a critical time in the computer retail market in the Middle East. New research from the Madar Research Group suggests that PC penetration has doubled in the region in the past four years, and Acer is preparing an aggressive go-to-market campaign in order to win sales in this highly dynamic sector.
The Channel Partner Program forms an essential part of this strategy. Acer's partners receive ongoing support, including access to highly-trained technical staff and a dedicated Web site containing up-to-the-minute product, marketing and other critical and useful information. In addition, channel partners benefit from the sales leads and opportunities that result from Acer's innovative brand advertising campaigns. This ongoing support helps partners win business, which in turn assists Acer's plans for growth.
"Acer realizes that different channel groups have different needs and requirements, so we've designed our program to cater for a range of organizations," said Jacob Varghese, Regional Sales Manager, UAE, Acer Computer (M.E.) Ltd. "We also know that partners want a reliable provider of high quality products and services, and that's exactly what we deliver."
"This year, we're going to help our partner network achieve greater levels of success than ever before, and so build upon our achievements in the region," added Varghese
ENDS
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Acer's new channel partner program 'empowers people' in the Middle East
- United Arab Emirates: Sunday, March 02 - 2003 at 11:09
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Acer, one of the world's top branded PC vendors, today announced a wide-ranging campaign to increase its sales in the retail technology market in the Middle East, highlighted by its recent highly-successful channel partner meeting in Dubai.
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Posted by Anne-Birte Stensgaard, News EditorSunday, March 02 - 2003 at 11:09 UAE local time (GMT+4)
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This article was updated on Mon Sep 08 2003.
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About Acer
Established in 1976, Acer is among the world's top ten branded PC vendors. Acer employs marketing and service operations across Asia-Pacific, Europe, the Middle East, and the Americas, supporting dealers and distributors in over 100 nations. In addition to offering a broad spectrum of IT services, Acer is also a leading innovator of e-business, providing MegaMicro e-enabling solutions that combine IT products with a range of Micro services delivered via Acer's Mega infrastructure. For more information about Acer, please visit www.acer.com
About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs. For more information about Acer Computer Middle East, please visit www.acer.co.ae
Established in 1976, Acer is among the world's top ten branded PC vendors. Acer employs marketing and service operations across Asia-Pacific, Europe, the Middle East, and the Americas, supporting dealers and distributors in over 100 nations. In addition to offering a broad spectrum of IT services, Acer is also a leading innovator of e-business, providing MegaMicro e-enabling solutions that combine IT products with a range of Micro services delivered via Acer's Mega infrastructure. For more information about Acer, please visit www.acer.com
About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs. For more information about Acer Computer Middle East, please visit www.acer.co.ae
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