Emirates Holidays unveils a new World of Choice

For the first time its extensive range of exciting holidays to over 120 destinations across the world has been consolidated into one comprehensive, easy to use format. All holiday options can now be found within one bumper edition.

Commenting on the new brochure, John Felix, Senior Vice President, Emirates Holidays, said:

"Despite the general downturn, getting away and having a holiday remains important and we are there to bring it all together. We have a proactive approach to holiday making which is accessible to everyone. However much you are prepared to invest in the kind of break you want, we provide tailor made holidays to suit your needs and requirements."

He added: "'Emirates Holidays has an ongoing commitment to improve its products and services. The decision to combine the Emirates Holidays brochures was made early last year due to direct feedback we received from both travel agents and our customers to make their research for holiday packages easier. Having one brochure will also simplify our distribution process and display logistics. And by using less paper, it's a more environmentally friendly way for us, our partners and our customers to work together."

The near five hundred page brochure will be distributed to Emirates Holidays shops and travel agents across its international network. In addition, there will be also a dedicated brochure on the UAE, tailored editions for Russia, Mediterranean regions, Saudi Arabia and Iran. Plus, an Arabic language brochure for exclusive distribution in the Middle East and Arabic speaking parts of Africa.

To mark the launch of the A World of Choice 2009-2010 brochure, Emirates Holidays will be hosting Emirates Holidays World, a three-day interactive travel event at The InterContinental Hotel Convention Centre, Dubai Festival City from 1st to 3rd May.

Emirates Holidays World will bring the brochure to life for visitors and travel agents who will be able to explore Emirates Holidays' vast product range of family holidays, city breaks, beach holidays, tours, safaris, cruises, adventure holidays, theme parks, spa breaks and honeymoons. Over 30 countries from Europe, the Americas, Middle East, Africa and Indian Ocean as well as Asia and Australasia will be present. Visitors can expect a carnival-like atmosphere with entertainment, children's activities and cultural displays.

John Felix concluded:

"Whether travelling alone, as a couple or as a family, people are being more prudent with their money at the moment. This exhibition is a fantastic opportunity for potential holiday makers to actually meet representatives from all the countries on offer and to really work out what they want to do and where they want to go. There is no other opportunity like this in the travel calendar so we really urge everyone to make the most of it and to come along to find out more."