Dubai Boat Show unveils New Princess

Guests were invited onto a bespoke floating hospitality pavilion that hosted the Middle Eastern premiere of the V class sports boats, the V58 and V65, both offering exceptional style and powerful performance.

The Princess brand offers both V and Flybridge models, and ranges from the entry level Princess 42 and 45 Flybridge boats which will also be displayed, right up to a majestic Princess 95MY.

Underpinning the commitment to excellence - the new Princess Yachts Middle East business is being headed up by Graham Nisbet, previously International Sales Manager for Princess Yachts International PLC, the UK manufacturer, who has accepted a key role as Sales Director.

He brings with him over 20 years experience within the Princess brand and gives us an insight into his thoughts for the coming year," Going into the second half of 2009 Gulf boating clients are going to be more conscious of the type of craft they are investing in, they will be looking for class-leading products that have a proven history of retaining their values, a company that can deliver, and with whom they can build a relationship with for the long term future.

The recent priority at Princess Yachts has been to bring 3 or 4 exciting new products to market each year - and to explore every available new market opportunity. The demand for boats of this type in the GCC region has previously been limited by a lack of marina space and facilities but this barrier is now being removed, as many of the World's largest and most exciting marina projects are now coming to fruition right here in the Gulf . Our industry can now push ahead much faster than in previous years."

Graham explains:

"At Princess we understand that customers are seeking a package of excellent service and customer support in their region, along with fabulous design and the very highest levels of quality and finish. Fully supported by the British manufacturer Princess Yachts International PLC and with a local team that is second to none I am delighted to be able to springboard the brand forward in the market place with confidence."

Princess Yachts Middle East are headquartered at the prestigious new Dubai Marina Yacht Club and are committed to establishing a network of excellence for existing and future Princess owners in the Middle East, focusing on the UAE and GCC countries.