Latest Sony Broadcast & Professional products and solutions at GEMEX 2003

Sony will be displaying a number of products and solutions, ranging from the highly popular DVCAM professional format to the very high end of A/V recording in the form of HDCAM VTR's and Camcorders - high definition television products. Visitors to the Sony stand (Stand M6-1 in Hall 6) can also see the new IMX e.VTR's that facilitates the transfer of audio-visual material not only through conventional means (Component/SDI A/V signal), but also through the new open file format "MXF" (Material Exchange Format). This process allows these VTR's, which can also play any form of Betacam format cassette, to send and receive content and associated metadata over IT networks using their IP addresses. Thereby improving workflows and driving efficiency gains over and above that which is possible with today's mixed and proprietary file formats.

Under the theme of Media Workflow Solutions - DV to HD, Acquisition to Delivery, Sony will demonstrate a networked end-to-end solution for the ingest, post production and playout of programs. The system will feature not only key Sony products, but also the software tools to automate the broadcast program workflow.

In addition there will be Sony's High Definition Camcorders and VTR's that will show truly amazing high resolution (1080/50i or 1080/59.94i) video pictures now widely accepted and used for creating movies, commercials as well as many other programs with a requirement for high resolution video pictures.

The latest standard and high definition editing and digital effects Editstation 'XPRI' will also be on display by Sony. This enables HD acquisition as well as post-production to be achieved using Sony integrated technology. In addition, Sony DVCAM products and Editmaster NLE solutions for both corporate and broadcast markets will be at the exhibition showing the depth and breadth of Sony's product applications.

GEMEX (Global Entertainment and Media Exhibition), previously known as Cabsat, is an annual showcase of the latest developments and technology in the cable and satellite television and broadcast equipment markets, and is positioned to reach out to key professionals of the world's media and entertainment industry, through which Sony has the opportunity to exchange ideas and opinions with industry executives from around the world.

Sony Broadcast and Professional will be on Stand M6-1 in Hall 6 at GEMEX, from 4th to 6th March at Dubai World Trade Centre.

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