Sorouh launches 'Khidmah' services management company

The joint venture company, established in conjunction with Capital Investment LLC, will offer property consultancy, facilities, maintenance, leasing and re-sales, cleaning, property management, landscaping, health and fitness, and a customer call centre all under one roof.

Khidmah will provide these management services to Sorouh, Capital Investment and their customers, as well as to home-owners and property investors on other developments.

The company is led by Managing Director Abdulla Saeed Al Qamzi and Chief Executive Officer Sutton Turner and expects to reach more than 150 staff by the end of 2009.

Mounir D Haidar, Chief Executive Officer of Sorouh said, "The launch of Khidmah follows a long and detailed planning process and is yet another example of how we are planning to meet the needs of our customers, from purchase all the way through to moving in and living in our properties. Khidmah offers all the services you will require, whether you are a homeowner requiring maintenance of your home, or an investor wanting help in leasing and managing a set of properties."

Ali Al Mansoori, Managing Director of Capital Investment LLC added, "As Abu Dhabi's first Emirati-owned services company, Khidmah will bring a unique understanding of the market. It has been able to combine this local expertise with the talents of world-class individuals in the senior management team. There is a real gap in the market for this type of company and we are confident Khidmah will attain a market leadership position."

Khidmah's property leasing services have also started operation, through dedicated website UAE2Let.com, which contains a searchable database of properties throughout the UAE.

Sorouh Real Estate will be exhibiting at Cityscape stand No 7A10.