Cyber Gear partners with Klipmart

Setting new standards in advertising and delivering groundbreaking results, Klipmart pioneered this technology in the region with Emirates Airlines and Le Meridien Hotels.

Klipmart's 'Klip-Ads' allow advertisers to run up to 60 second TV commercials online that play instantly when the page is loaded. Klip-Ads do not require any plug-ins and will run on all connection speeds delivering crystal clear audio and video to a staggering 95% of browsers. Klip-Ads are essentially TV screens embedded in email and web pages.

Cyber Gear through its email marketing portal, MiddleEastPostBox.com will be running client campaigns which will integrate customised video clips to generate effective results through rich media integration. Sharad Agarwal, CEO of Cyber Gear stated, "With an impressive range of internet clients which include Dubai 2003, Grand Hyatt, Sharp, Shell, FedEx, Xerox, Century Cinemas and Deira City Centre, we are confident that organisations in the region will use the latest technologies to enhance their online visibility.

Chris Humphrey of Klipmart Middle East adds, "Klipmart provides advertisers the opportunity to deliver a truly integrated campaign, by running their existing TV commercials on the Internet and in emails. The number of Internet users in the Middle East is set to reach 25,000,000 by 2005. The online medium is now a major consideration for advertisers and embedded audiovisual is proving the most engaging and cost effective way to reach this audience. Advertising on the Internet costs significantly less than TV and is therefore a much cheaper way to reach the same audience."