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Sunday, December 6 - 2009

Solaris adds Balenciaga to its collection of sunglasses

  • United Arab Emirates: Tuesday, April 21 - 2009 at 13:11
  • PRESS RELEASE

Solaris, the fashion house for the latest model sunglasses, is always one step ahead in offering the ultimate range of stylish eyewear for sunglass addicts.

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  • BAL 0035S 7S2LF.
    BAL 0035S 7S2LF.
This season, Solaris has added unique designs by the house of Balenciaga to its prestigious collection.

Known for its uncompromising standard of excellence and traditional association with fashion, Balenciaga's new collection presents an unwavering sense of style and quality.

According to Tatyana Grenvitch, Brand Marketing Manager- Solaris, M.H. Alshaya Co W.L.L., the brand is an addition to Solaris' more than fifty designer labels. It has been especially selected by the Solaris team for its sophisticated, elegant and luxurious designs.

The Balenciaga model 0035 in the collection is the hot favourite of celebrities, among the many spotted wearing it is Kim Kardashian. It is an attractive pair of sunglasses that will not take much of a prodding for anyone to agree to wear it anywhere.

This classy pair of sunglasses from Balenciaga is proof of the unfailing and traditional shape and design of the fashion brand. It can look like a square-type sunglasses lens on the sides but on closer look, it is evident that the Balenciaga model 0035 pair of sunglasses has somehow rounded up the inner edges creating a smooth but no-snooty touch.

Balenciaga's cutting edge designs come alive as it celebrates its ever popular oversized sunglasses that has traditionally been a favourite of style conscious women. The new designs are available in models 0031 and 0032.

With Balenciaga's most sought after designs in store, Solaris is the destination for those looking to make a style statement this summer.
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Notes and media contacts

About Solaris:

Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley.

Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region's first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar, Kuwait, Bahrain, Oman and KSA. Future plans include the opening of more stores in the region.

About M.H. Alshaya Co.:

M.H. Alshaya Co. is a leading international franchise operator for over 50 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,700 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East and North Africa, Turkey, Cyprus, Russia and Poland. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 15,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

Solaris stores in UAE:

- Deira City Centre; Tel: (04) 2949959
- Ibn Battuta Mall (Inside Debenhams); Tel: (04) 3685919
- Mall of the Emirates (Inside Debenhams); Tel: (04) 3407842
- The Dubai Mall; Tel: (04) 3398239
- Arabian Centre, Tel: (04) 2845453

For further information, please contact:

Lisa George / Sheila Baldago
ASDA'A Burson-Marsteller, Dubai
Tel: +971 4 3344550

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