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Australia and Pakistan will play five one-day internationals (two in Dubai and three in Abu Dhabi) between April 22 and May 3 and one Twenty20 international in Dubai on May 7. The Dubai matches will be played at the newly-built Cricket Stadium at Dubai Sports City.
Masafi's sponsorship of the cricket series demonstrates its social commitment by associating with international sporting and cultural events. The company has been in the forefront of its resolve to achieve excellence through continuous improvement in terms of growth and competitiveness.
Natascha Edelmann, Head of Marketing, said:
"We are extremely excited to being part of the Australia-Pakistan Cricket Series - the first major international cricketing event to be held in Dubai. As a brand, we have always associated with sporting spectacles that embodies an active healthy lifestyle - values that we as a company promote through our products."
Some of the prominent sporting spectacles that Masafi has supported in the past include the Dubai Tennis Championships, Dubai International Basketball Tournament, the Desert Classic and Sportzone -- sports carnival that included events like Football, Cricket, Basketball, Hockey, Volleyball, Table Tennis and games for the physically challenged.
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Posted by Nadeen El Ajou
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