Minerva/ Motorola expands presence in KSA

During the exhibition, Minerva/ Motorola are announcing key news, as well as showcasing their latest technologies, such as Motorola's Professional Digital Two-Way Radio product line, to existing and new channel partners. Minerva/ Motorola are participating in Gitex Saudi Arabia for the first time, with their own stand, stand A804 situated at Cargo Entrance/Exit 4.

Marking its presence at the main trade exhibition in KSA, Minerva/Motorola are showcasing their existing and latest technology range within the wireless space. Some of the technologies that are on display include broadband solution offerings such as the new Motorola Point to Point series.

Additionally, Minerva has recently signed an agreement for the distribution and marketing of Motorola's Professional Digital Two-Way Radio product line across the Middle East and Africa region. Minerva/ Motorola's high performance, cost effective and reliable solutions make reaching the out-of-reach distance easier than ever.

Leo Psara, Chairman of Minerva comments, "Studies by BMI (Business Monitor International) have shown that IT spending in Saudi Arabia is forecasted to rise by $2.2bn, from $3.4bn in 2008 to $5.6bn by 2013.The study also showed that Saudi Arabia accounts for around 40% of IT spending in the Middle East region. In effect, we have not seen a downturn in our market in KSA; in fact, our partners have shown increased activity. This also motivates us to further reinforce our presence in this market."

The KSA market is considered one of the fastest growing regions for Minerva/Motorola, where sales have increased by 30% in 2008. As a result, Minvera/Motorola operations in the MEA region are experiencing considerable expansion and increase in resources. To further indorse the expansion, Minerva/Motorola reveals their plans to open a new office in Riyadh, which will allow them to provide their customers with the best possible service and support.

"Business for Minerva/Motorola has been steadily growing at a rate over 50% year by year. The MEA region is an important region for us and the MEA market has shown an outstanding growth during the last 5 years," Psara said.

"At this year's Gitex Saudi Arabia we were looking to educate visitors and end-users about our unique wireless broadband solution offerings, as well as to strengthen Motorola's market leading position and highlight the regional value added support that Minerva offers to its customers. This is our first year participating in Gitex KSA with our own stand, and despite the global economic crisis we are investing into the future and Gitex KSA represents an ideal opportunity to do so," he added.

The exhibition gives Minerva/ Motorola the opportunity to expand on its existing business relationships, further demonstrating their commitment to the region. They are particularly focused on looking into KSA's government, security & defense sectors, as well as the ISPs and Telco markets.

Minerva/ Motorola will continue its dedication to the local market as it seeks to expand its local operation with dedicated in-country staff, and establish new business relationships, while providing a wide range of premium cutting edge products and services.