Panasonic launches the latest in camcorders for ME professional & broadcast industry

The show is the region's largest and most comprehensive exhibition for the international entertainment and media industry. This strategic move will go a long way towards consolidating Panasonic's position as the region's foremost provider of professional and broadcasting solutions.

"The newly launched products, which include AJ-SDX900, AJ-DVX100 and the AJ-HDC27F incorporate film style progressive acquisition as well as standard definition. As the first camera manufacturer to introduce this capability into key products across the range, it highlights Panasonic's deep-seated commitment to introducing the latest in technology to the Middle East the market. It is also reflective of Panasonic's evolutionary strategy of building towards a High Definition (HD) future," said Shigeru Uno, General Manager, System Products, Panasonic Marketing Middle East FZE. "We envisage a growing requirement for HD production at different sectors as well as varied price points in the market. These new cameras will broaden the creative opportunities in the film, broadcast, news, commercials and corporate communities," he added.


Matsushita Electric Industrial Co., Ltd., best known for its Panasonic, National and Technics brands, is a worldwide leader in the development and manufacture of electronics products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company posted consolidated sales of US$51.70 billion for the fiscal year ended March 31, 2002. In addition to stock exchanges in Tokyo (6752) and other major cities in Japan, Matsushita's shares are also listed on the Amsterdam, Dusseldorf, Frankfurt, New York (NYSE: MC), Pacific and Paris stock exchanges. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.