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R&M Middle East appoints new Managing Director and Technical Director

  • United Arab Emirates: Wednesday, April 22 - 2009 at 10:18
  • PRESS RELEASE

Reichle and De-Massari (R&M) the Swiss cabling specialist, announced today the appointment of Jean Pierre Labry as Managing Director and Andrew Sedman as Technical Director for the Middle East and Africa region.

Labry will be responsible for driving R&M's aggressive expansion plans across existing & new markets and in the MEA region. He will also be focusing on building relations with key enterprise businesses from the private and public sectors, existing customers and partners in the region.

Labry brings strong domain experience and local market knowledge to R&M, having worked in the region for over 12 years and closely with R&M for the past 8 years. He worked with a reputable electro-mechanical group of companies with a workforce of 3,500 employees for 11 years.

In addition, Labry was the Quality Health Safety Environment (QHSE) Manager and Management representative and board of management member. In 2001, Labry made a mark by launching an IT infrastructure Division within the group specializing in passive installation. It soon became one of the leading installer/IT system integrators in the UAE, 250 employees strong.

"I look forward to working closely with R&M MEA's dynamic team to experience further successes to the ones achieved over the last 10 years of operation here," said Jean Pierre Labry, Managing Director, R&M Middle East and Africa. "The impressive 63.4% growth recorded in 2008, underlines the importance & potential that the MEA has for R&M. We will continue to further invest in the region and support our partners here to realize further successes."

The second executive appointment sees Andrew Sedman, as Technical Director for R&M MEA, and looking after project implementations and processing of the QPP-Program which will ensure high standards and customization to meet local customer needs. Sedman will also be in charge of maintaining superior technical support standards for sales activities across the region.

Andrew Sedman brings to R&M more than 19 years experience in the telecommunications cabling sector. Sedman has extensive background in project management in the field of structured cabling, in various major projects ranging from Heathrow airport, Hong Kong international airport, as well as other International projects.

R&M's regional HQ is located in Dubai (Dubai Airport Free Zone) and has offices in Kingdom of Saudi Arabia, Egypt and Jordan to provide partners and customers with on the ground support, reinforcing R&M's commitment to the region.
Jean Pierre Labry.
Jean Pierre Labry.
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About Reichle & De-Massari
As an independent Swiss family business, Reichle & De-Massari AG (R&M), Wetzikon (ZH), have now chalked up more than 40 years' experience in the information and communication technology market. The firm concentrates on the development and manufacture of future-oriented passive structured cabling solutions for communications networks (Layer 1). Outstanding products in the copper and fiber optics domain have won R&M a reputation as leaders in quality who always provide added value. R&M solutions set standards for modularity as well as convenience of installation and maintenance.

R&M have won market leadership in Switzerland, and are present in 16 further countries with their own subsidiaries and agencies so called MOs (marketing organisations). In many other countries around the world, customers are looked after by well qualified marketing partners.

For more information, please contact:
Sawsan Ghanem
AMCIPR
Active PR
Tel: +9714-3900228
or
Shamim Kassibawi
Active PR
Tel: +9714-3900376

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