The campaigning will feed on the strong and growing air links between Europe and Australia to increase the number of tourists and business travellers flying to Sydney.
The airline's Chief Executive, James Hogan, signed the deal with New South Wales Premier, Nathan Rees, who was in Abu Dhabi this week as part of a trade mission to target investment, tourism and job creation for NSW.
The joint campaign includes online marketing, outdoor and radio ads and online social networking to tourism markets in the United Kingdom, Ireland, Italy, Germany and France
Etihad Airways and Tourism NSW have been working together to promote NSW as the gateway to Australia in the Middle East and key European markets served by the Abu Dhabi-based airline.
Mr Hogan used the meeting to thank the NSW Premier for his support for the airline's expansion in Sydney.
"Sydney continues to be a major destination for Etihad and we look forward to working with the NSW Government in the future," Mr Hogan said.
Etihad began flying to Sydney in 2007 and currently schedules 11 flights a week from Abu Dhabi.
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Etihad strengthens tourism ties down under
- United Arab Emirates: Wednesday, April 22 - 2009 at 10:44
- PRESS RELEASE
Etihad Airways, the national airline of the United Arab Emirates, has teamed up with Tourism NSW as part of a joint marketing campaign to strengthen the Abu Dhabi-based airline's links with Australia.
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About Etihad Airways:Etihad Airways is the national airline of the United Arab Emirates based in the UAE's capital, Abu Dhabi. Etihad offers flights to more than 50 destinations in the Middle East, Europe, North America, Africa, Asia and Australia.
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Etihad Airways Corporate Communications
Tel: + 971 (0) 2 511 1032 / 1036
Posted by Rana MesbahWednesday, April 22 - 2009 at 10:44 UAE local time (GMT+4)
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