Heidelberg Middle East participates in Gulf Print 2009

Heidelberg proved again that the printing industry is beating in the heart of the economy and that the printers in the region are strongly investing in the future with the flexible and reliable Heidelberg solutions.

Heidelberg Middle East is always committed to deliver. Our participation in Gulf Print 2009 has again demonstrated the HEI Value & HEI Performance of Heidelberg to the industry. Customers look for security and to work with a partner that can support them with the best products and highest quality services.

We showed this year at Gulf Print a complete workflow of small format machines that are nothing but the HEI Performance of what our customers are looking for to produce their short and medium run jobs. Shorter make ready, higher speed, state of the art finishing all orchestrated by a smart PRINECT workflow delivering the best and HEI Value to our customers.

This is complemented with the solutions of our partners; Polar, Gallus, Solema, LSM, Fidia, MacDermid and IST who are also following the same motto to deliver a one stop solution to all the customers' high quality needs.

Our presence was a success, The printers have expressed again their trust in Heidelberg especially during the difficult times. Many quoted that the safest investment is in the printing business and with Heidelberg.

The success of the show was addressed by showing the right products to the Middle East market. Customers are facing a lot of challenges: they are having shorter run jobs, they are asked for faster delivery, they need higher quality finishing and they want to deliver the widest variety of jobs & Heidelberg had the right answer for all these challenges.

Mazen El-Tibi, Deputy GM/Sales & Marketing of Heidelberg Middle East FZCO, said:

"We are extremely pleased with the number of interested visitors from many countries but also a good number from Saudi, Jordan and Lebanon. We had the opportunity to demonstrate the effectiveness and efficency of our Workflow connectibility between the equipment to smoothen and reduce the production time, all in the objective of the customer's fast Return on Investment"

"I strongly recommend to all our customers to regain confidence and move forward in the future investment plans to help sustain a healthy economy" he added.

Many VIP guests attended the gala event that took place at the Sheraton Creek in Dubai Ballroom and customers attended from the various countries in the region mainly U.A.E, Saudi, Oman, Bahrain & Qatar.

The exhibition was successful for both Heidelberg and those who partnered with them.