Packard Bell expands in META region

Having undergone an incredible makeover, adapting its visual identity to the brand value proposition deriving from the group's multi-brand strategy, Packard Bell has always been inextricably linked to elegant design and simplicity.

Emmanuelle Fromont, EMEA Vice President of Packard Bell, said:

"Middle East PC users are very style-conscious, and they always want products which seamlessly adhere to their changing lifestyles. We believe the new Packard Bell range of products is not only the broadest and most innovative, it also sets the standard for cool, design-driven technology."

The most amazing product range ever:

Packard Bell's new product line includes different new versions of netbooks ("dot m" and "dot s") and notebooks (the brand new EasyNote Butterfly and the fresh new EasyNote TR series), plus nettops (imax mini), desktop (imedia and ixtreme), monitors (Maestro), which were already a great success on the market and have been refreshed and updated.

The new range of Packard Bell notebooks have LED panels, 16:9 aspect ratio, Dolby Sound Room and red capacitive buttons for power saving, backup and touchpad lock. The netbooks have the outstanding qualities of Dolby headphones, an LED panel and multi-gesture touchpad, allowing an easy and intuitive access to a wide variety of applications, also available with the new Easynote TR series and the EasyNote Butterfly.

Highlights on the new products:

- dot - jot it down

As soon as you see it you think about a stylish organizer with a fashionable look and feel and smart compact format. It is meant to be your inseparable companion, always with you in your bag or hand luggage. Jot down your thoughts on it or use it as the perfect tool to access the internet anytime with ease and reliability, enjoyment and comfort, an ideal complement for your digital camera.

In two versions, dot s (10.1-inch screen) and dot m (11.6-inch), both have multi-gesture touchpads, Wi-Fi, optional Bluetooth, optional 3G, VGA webcam and Dolby Headphone. The 10.1-inch widescreen dot s will be available starting this week; the 11.6-inch dot m will be available starting week 17. Availability will vary according to country.

- EasyNote Butterfly - long life, light and respectful

In Mandarin Chinese, the word for butterfly has become a symbol for a long life. Which better name for a product that, thanks to a combination of new technologies, has one full working day of battery life? But the word butterfly stands for many different symbols all over the world. Often associated with the human soul, the image of a butterfly suggests the sense of lightness.

The new EasyNote Butterfly by Packard Bell is definitely light, 500 grams less than a standard notebook and less than 1-inch thick. With its graceful, elegant, stylish shape evoking the form of the butterfly and the great attention to details, this notebook will win the favour of "in style" people. The EasyNote Butterfly will be available in Europe from end of June. Availability will vary according to country.

- EasyNote TR series - telltale signature

Glossy cover, matt interior, silver coloured touchpad, ramp speaker and keyboard are the characteristics of a real star, a notebook with great personality and unique design, which makes all the difference. Inspired by a cowork with Pininfarina, the EasyNote TR series is the notebook for those who want to be themselves and express their outstanding personality and love for exclusive pieces of design.

With 15.6-inch widescreen and Dolby Sound Room, creating a stunning personal surround-sound listening experience, the EasyNote TR series comes in three different versions: in black with a traditional LCD panel (available by the end of April), plus the already available blue version and an amazing black edge-to-edge version (available beginning of April).