DTCM showcases Dubai in South Asia's largest travel and tourism expo

The DTCM participated at one of South Asia's largest B2B Travel & Tourism Expos - South Asia Travel & Tourism Exchange (SATTE) from 24th to 25th April 2009.

The participation by DTCM Head Office and its representative office in Mumbai is the culmination of an aggressive four month campaign launched in January 2009. The campaign aimed to promote Dubai as multi faceted year round holiday destination that provides safety & security for the family in a world class cosmopolitan city.

With a large exhibit size of 121 square meters this year, Dubai showcased its potential as an up-market tourist destination targeting Indian and international travel trade professionals attending the event.

DTCM led a strong 14-member high-level delegation which networked with over 600 leading Travel Agents and Tour Operators from across India.

Mr. Talal Al Suwaidi, Head of Region India, Middle East & Southern / Eastern Africa, DTCM said,

"India is a strategic market for Dubai and has been one of the top-five source markets for leisure and business visitors. We are hopeful that our new marketing initiatives and participation at key trade fairs like SATTE will further boost inward traffic into Dubai from India."

Mr. Carl Vaz, Director, India Representative Office, DTCM added, "Over the past 4 months we have conducted high profile missions to Dubai such as the visit of the Managing Committee of India's largest travel trade body - Travel Agents Association of India (TAAI), joint promotions with top performing tour operators and embarked on new more cost effective mass media communication methods such as publishing special color feature supplements with leading publications in India and high visibility advertising through the outdoor mediums."

Co-participating at SATTE 2009, with DTCM, were leading Destination Management Companies and Hoteliers from Dubai, including Accor Hospitality Middle East, Arabian Explorers, Arabianlink Tours, Destinations of the World, Dubai Marine Beach Resort & Spa, Dubai Trade Centre Hotel Apartments, Grand Hyatt Dubai, Intercontinental Hotels Dubai Festival City, Lama Desert Tourism & Cargo, Orient Tours, Sea View Hotel, Southern Sun Hotel, Travco Travel and White Sands Tours & Travel.