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Friday, November 27 - 2009

FRiENDi mobile goes live in Oman with fabulous offer

FRiENDi mobile, The Sultanate of Oman's new mobile telecommunications provider goes live on Tuesday 28 April, marking the much anticipated official launch of the first mobile reseller/MVNO next generation mobile telecommunications provider to launch service in Oman and the MENA region as a whole.

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The launch will see the release of FRiENDi mobile starter packs across hundreds of shops across Oman ready to be snapped up by eager mobile customers that have been waiting for this exciting new entrant in the Omani mobile market.

FRiENDi mobile is the first of a new kind of mobile provider that combine a high quality nationwide network coverage from day one with great prices and a number of exciting services and feature that have not been seen in the market before.

Mr. Antti Arponen, CEO of FRiENDi Oman said, "We have been looking forward to launch our product in Oman, and what a product it is. In a nutshell, FRiENDi mobile provide great prices, a high quality customer experience plus exciting and relevant services that sets us apart from the competition. As a company we have a special focus on the many people in Oman with friends and loved ones abroad, and we are proud to provide great prices and services for our customers, including customer service and website in six languages which is a first for Oman."

To get started, customers should purchase a FRiENDi mobile starter pack, which includes the SIM along with an amazing introductory promotion of 100 free minutes and 100 free SMS for those who are among the first to purchase a FRiENDi mobile starter pack.

FRiENDi mobile offer 3 different recharge card values, with the users being able to choose from convenient recharge amounts of 500 Bz. In addition FRiENDi mobile's advanced systems provide the latest technology in flexible recharge, where the users can choose recharge amounts as low as 10 Bz, which is unique in the Omani market.

Arponen continues, "A FRiENDi mobile SIM will not only offer a competitive rate for local calls as well as exciting value added services, but our international call rates are the lowest mobile rates in the market, with for example calls to the UK for as low as 179 Bz and India 159 Bz. The call rate for FRiENDi mobile to FRiENDi mobile is a flat rate of 39 Bz per minute anytime, with no peak or off-peak timing, while FRiENDi mobile users can call to other local networks for 39 Bz per minute off- peak."

"Both rates are highly competitive in today's market, and we are positive that customers switching to FRiENDi mobile will see a very worthwhile saving in their mobile phone costs both for national and international calls," Arponen adds.

FRiENDi mobile is the region's first mobile reseller/MVNO, and the launch takes place after the Telecommunications Regulatory Authority of Oman (TRA) issued the operating license in 2008.

Mr. Mohamed Yousuf Alibrahim the Chairman of FRiENDi Oman said, "We are grateful towards the TRA for their support throughout the period preceding the launch of FRiENDi mobile, and I believe everyone in Oman should be proud that the mobile reseller/MVNO business model that has been successful in highly developed telecom markets in Europe and North America from today has been introduced in Oman as the first country in the MENA region."

FRiENDi mobile starter packs are now available from Lulu, Safeer, Zahra phones, KM Trading, Zahrath Al Hanna and hundreds of other outlets throughout the Sultanate.

The launch will also give the early birds who pre-booked their numbers prior to the FRiENDi mobile launch the chance to get their chosen numbers from Day one - Customer that have booked a special number should bring their code to the dealer to get the number reserved via the FRiENDi mobile website.

Arponen ends, "The FRiENDi mobile team in Oman is looking very much forward to serve the customers with a fabulous offer, not only today but for many years to come."
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Notes and media contacts

About FRiENDi Oman and FRiENDi Group:
FRiENDi Oman is a private Omani company owned by prominent Omani business groups as well as FRiENDi Group.

FRiENDi Group is an innovative telecommunications company that offer mobile service across the South Asia, Middle East & Africa regions as a Mobile Reseller/ Mobile Virtual Network Operator (MVNO), which is a proven business model that brings significant benefit to customers, telecom operator partners and the countries where FRiENDi Group operate.

FRiENDi Group's management team bring together senior level cross-functional experience from successful regional and global mobile operators and MVNOs, and the company is backed by financially very strong, well respected and experienced shareholders based in the region and abroad.

FRiENDi Group has its global headquarter in Dubai Internet City in the United Arab Emirates, and has established a number of local operating companies and Joint Ventures across the region, with more to come in the near future.

For more information, please contact:
Maurizio Monte
MD
Muscat, Sultanate of Oman
Fax: +968 24480250

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