• HSBC

Middle East Food, Arabian Sweets exhibitions open in Abu Dhabi

  • United Arab Emirates: Monday, April 27 - 2009 at 16:59
  • PRESS RELEASE

Middle East Food, the first-of-its-kind 360° international trade fair for food, and Arabian Sweets, the international trade fair for sweets, chocolate, confectionery, bakery and production technology, were inaugurated here today by H.E. Saif Mohamed Al Hajeri, Chairman of Abu Dhabi National Hotels (ADNH).

To be organized by Channels Exhibition, Middle East Food and Arabian Sweets exhibitions are being simultaneously held till April 29 at the Abu Dhabi National Exhibition Centre (ADNEC).

The two exhibitions serve up a delectable spread of innovative products and services from the $32bn-plus food service and confectionery sector across the Middle East.

The Middle East Food is showcasing six dedicated concepts - Food and Beverage, Food Ingredients, Organic & Health Foods, Food Processing, Packaging & Machinery, and Catering Technology & Equipment aimed at ensuring that the right buyers reach and experience the various products, services and solutions.

The Arabian Sweets exhibition is showcasing the entire sweet foods industry - from cocoa, chocolates, biscuits, sugar confectionery, ice cream, baked goods to low calorie alternatives.

In his comments, Mr Justin Boutros, CEO of Channels Exhibitions, said:
"The first Middle East Food and Arabian Sweets Exhibitions are providing the perfect platform for the food service and confectionery sectors in the region to launch new products, meet existing and potential new suppliers and display products and services to a targeted and dedicated, qualified audience. We are confident that the shows will offer a good networking opportunity for companies in the sectors."


He added, "The food sector continues to grow with categories like 'Halal' now worth $500bn and the organic food market worth around $70.2bn. Food imports into Middle East continue to enjoy double digit growth with Saudi Arabia, UAE and other GCC states being major importers. Similarly, the global confectionery sector worth $120bn is growing at over 20% annually with the Middle East increasing the share significantly. Amidst such phenomenal growth, it is but natural that the exhibitions offer a good platform for future success."

According to official statistics, the food service market in the Middle East is estimated to be worth around $32bn. The Middle East confectionery market has growth by 15% over the last three years and the discerning taste profiles are spurring global and regional players to enter the premium market.

Among the distinct advantages being offered at the exhibitions are Food/ Sweets Connect - an extensive hosted buyer program; Food/ Sweets Match - a matchmaking opportunity for delivering greater value to both visitors and exhibitors.
H.E. Saif Mohamed Al Hajeri, Chairman of Abu Dhabi National Hotels (ADNH), opens the Middle East Food and Arabian Sweets exhibitions at ADNEC.
H.E. Saif Mohamed Al Hajeri, Chairman of Abu Dhabi National Hotels (ADNH), opens the Middle East Food and Arabian Sweets exhibitions at ADNEC.
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Notes and Media Contacts »

About Channels Exhibitions:

For over two decades, Channels Exhibitions has been helping individual businesses in the Middle East to grow and whole market sectors to prosper. As a major exhibition organizer, Channels is at the heart of the regional trade. Channels has built an enviable reputation for organizing successful events by attracting high quality, targeted audiences to its exhibitions from across the region and beyond.

For further information, please contact:

Venkat Iyer
Program Manager
BPG Public Relations
PO Box 3294 Dubai UAE
T +971 4 295 3456 ext 322
F +971 4 295 1027

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