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TIPA is an independent association of photo and imaging expert editors, representing 12 countries across Europe. The TIPA Award was presented honouring the product for its superiority in quality, performance and value to distinguish the best in each classified category.
TIPA officials said, "The Panasonic Lumix G-series cameras are the first cameras based on the Micro Four Thirds system, and the world's smallest and lightest digital interchangeable lens camera system. The Lumix G1 and GH1 eliminate the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half."
Incorporating Panasonic's unique No. 1 technology, Lumix G-Series cameras come with a new digital interchangeable lens system that is based on Panasonic's new Micro Four Thirds System - A new concept which takes advantage of the compactness and light weight of the camera which is made possible by an innovative mirror-less structure.
"This award is recognition of a company's competency, dedication and business proficiency," said Hitesh Ojha, Product Manager, Panasonic Marketing, Middle East. "At Panasonic we are committed to making the company the number one preferred brand and recognition from photo and imaging experts across Europe is strategically important to Panasonic."
"Our products are customer centric, and the award winning Lumix range of cameras is ideal for promising photographers, a perfect medium to discover new creative horizons," he added.
See the difference a new world of imaging - Creative photos and movies in full HD.
The advanced technology of the LUMIX GH1 has enabled a level of image expression that never before existed. It brings a gentle, soft focus to both photos and movies and enhances every single shot with the beauty of HD.
Its new kit lens also provides continuous auto focusing for both photos and movies, creating a next-generation interchangeable lens system camera. The GH1 realizes creative images that exceed even your loftiest expectations. All in the new GH1.
Interchangeable Lens System Camera with Full-HD Movies - The Creative Way
- Full-HD Movie Recording in AVCHD
With the GH1, shooting incredible photos is only part of the fun. You can also shoot beautiful, richly detailed movies in full-HD (high-definition) (1920 x 1080) at 24 frames per second, or smooth HD (1280 x 720) movies at 60 frames per second in AVCHD (MPEG-4/H.264) with a continuous auto focus function. Just press the Motion Picture button on the back of the camera, and shooting begins.
- New High-Performance Kit Lens for Outstanding HD Movies
The GH1 kit is proudly equipped with the LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S. lens. This compact lens boasts a focal length of 28-280mm [35mm camera equivalent] and supports a continuous auto focus function that works for both photos and movies. The aperture adaptively adjusts to each scene, letting you capture the kind of delicate, softly focused movies that only a digital interchangeable lens camera can produce. Thanks to a silence design that helps surpress lens drive noise, the GH1 with its new kit lens records sounds with amazing clarity. The GH1's advanced kit lens also incorporates MEGA O.I.S. (Optical Image Stabilizer) that helps eliminate blurring from hand-shake.
- Enjoy the Freedom of Manual Settings in Creative Movie Mode
The GH1 gives you more creative freedom. It lets you adjust the shutter speed and aperture any way you like when shooting movies. This gives you a wider range of expressive possibilities to explore in your movie making.
An Audio Performance that Adds to Your HD Movies
Just set the GH1 to iA mode, aim and shoot. The iA does all the rest. It automatically determines the most suitable Scene mode and helps correct blurring, focus, and brightness problems for bright, sharply focused HD movies.
Enjoy the Beauty of Digital SLR - Quality Photos the Easy Way
- The Advanced iA Mode Uses Face Recognition to Remember Individual Faces
The GH1 features an enhanced version of LUMIX's clever iA mode that includes Face Recognition, a function that "remembers" registered faces. When there's a familiar face in the frame, it optimizes the focus and exposure so that the face is in sharp focus and bright. This newly evolved technology makes it easy to get beautiful photos of a loved one in a group of people.
- Full-time Live View and Live View Finder: See How the Image Will Turn Out Before You Shoot
On the GH1, both the LCD and the Live View Finder boast true Full-time Live View capability. Live View lets you see - before you shoot - how changing the shutter speed or aperture will affect the shot. This makes it easier to capture a special shot or particular kind of image without shooting and reshooting again and again.
Technology that Supports Beautiful HD Images
- Newly Developed 12.1-Megapixel Live MOS Sensor
The GH1's 4/3-type Live MOS sensor with 12.1 megapixels gives you the best of both worlds: the superior image quality and the lower power consumption. It also adds a high-speed readout for recording HD movies. You can record images with a 4:3, 3:2 or 16:9 aspect ratio. In each, you get the same angle of view and same outstanding image quality.
- The High-Speed, High-Performance Venus Engine HD
The Venus Engine HD incorporates two CPUs. This not only boosts image processing speed, it also helps achieve an exceptional noise-reduction performance. Also, the two CPUs of the Venus Engine HD allow long-time movie recording in AVCHD while maintaining low power consumption. And the Venus Engine HD features HDMI output too.
Easily View Photos and Movies on an HDTV
Just connect the GH1 to an HDTV and you're ready to view your photos and movies in beautiful high-definition. If your TV is HDMI compatible, a single HDMI mini cable (optional) is all you need. If you have a Panasonic VIERA HDTV, you can use the VIERA remote control to operate the GH1, giving you even greater convenience.
Posted by Rana Mesbah
