Emarat sponsors the Thalassemia Awareness Campaign in its service stations

The campaign is organized by Emirates Thalassemia Society during the period of 2-8 May. Emarat will be supporting this campaign in all its service stations.

Mr. Abdulla Hassan Al Noman, Manager, Retail Sales Operations at Emarat, stressed the importance of cooperation between the different authorities to defeat this disease, saying the great leadership in the UAE is providing all the support and care needed to alleviate its negative effects.

Pioneering directions had been issued 16 years ago to establish a specialized institution for Thalassemia, which became the first centre of its kind in the Middle East that offers treatment and precautionary services to all the children of the society, whether nationals or expatriates.

Mr. Al Noman expressed his hope that Emarat's participation in this campaign, along with the other participations from companies, institutions and individuals, shall support this humane initiative and alleviate the suffering Thalassemia effects, and help in boosting the morale of the sick in addition to help them face this disease which can be lived with if the person is equipped with willpower and strong determination

Thalassemia is an ailment that is found all over the world, with higher rates in some countries, such as those around the Mediterranean, as such, it is also called 'the Mediterranean Anemia'. It is one of the oldest known diseases in the region, and it was first recognized by Dr. Cooley in 1925, when he diagnosed several cases of severe anemia accompanied by bone deficiencies

Thalassemia is a hereditary disease which affects the production of blood, so that Hemoglobin in the red blood cells is rendered unable to do its job, causing a hereditary and chronic anemic disorder which affects children in their early years as a result of inheriting two deficient genes, one from the father and the other from the mother.