DSS 2009 to reveal its plans for the summer at ATM

The leading Summer Extravaganza will be revealing its main events that will take place between 11 June and 14 August 2009.

Organised annually under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister, and Ruler of Dubai, ATM 2009, being held at the Dubai International Convention and Exhibition Centre, will run through four days from May 5 to May 8 featuring leading travel and tour operators from across the world. More than 200 exhibitors from 70 countries were represented during ATM 2008 with more than 14,000 visitors walking through the exhibition's doors.

Apart from promoting the 2009 edition of Dubai Summer Surprises, the DSF Office, located at stand UAE2500 at the venue, will also put up the Modhesh Brand that has witnessed overwhelming growth and brand exposure in the past few years.

Khulood Al Thani, Marketing Director, DSF Office, said:

"This year's ATM is significant for the DSF Office because despite the challenges facing the global tourism sector, we aim to showcase another splendid edition of DSS in seemingly exigent circumstances. ATM is the ideal opportunity to gauge the changing dynamics of the global tourism industry and the exhibition will subsequently aid us in determining target markets and promotional strategies. During the four-day ATM, we will be revealing details of the upcoming DSS 2009."

Khulood also noted that the participation of government departments and private sector entities under the umbrella of DTCM reflected the commitment of both the private and public sectors in showcasing Dubai as a leading travel, leisure, and commerce destination.