In the Middle East & Africa, comprising 15 hotels in 2002, Golden Tulip contributed 9% of the region's room business. This percentage comprises the business that is measurable, whilst the full impact of the brand remains intangible. The overall room revenue of the Middle East & African hotel portfolio reached Euro 23.5 million in 2002, of which Euro 2.1 million were impacted by Golden Tulip's six measurable value drivers. The annual report further outlines the company's present, past and future.
Hans Kennedie, Managing Director of Golden Tulip Hotels, Inns & Resorts comments: "2002 was a year of change and rebirth for Golden Tulip. Following the independence of the company from its previous owner at the beginning of 2002, our main focus was to strengthen our position within the industry, whilst at the same time to give our brands a fresh new look. I am very happy to announce, that the year ended in positively compared to 2001."
The annual report will be officially launched at the ITB in Berlin on 11th March 2003.
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Golden Tulip's impact on hotel room business measures Euro 67.5 million in 2002
- The Netherlands: Monday, March 10 - 2003 at 10:04
- PRESS RELEASE
In its first annual report, Golden Tulip announces the impact on the gross room revenue into its 264-strong hotel portfolio to be Euro 67.5 million in 2002, accounting for 15 per cent of the portfolio's overall room revenue.
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Golden Tulip Hotels, Inns & Resorts is a private hotel franchise organisation, with its head office in Amersfoort, The Netherlands. Since the acquisition of the German hotel consortium TOP International Hotels, the total hotel portfolio comprises over 45,000 rooms in 440 hotels across 46 different countries, mainly concentrated in Europe, the Middle East & Africa. Golden Tulip offers a unique concept designed to implement international standards, whilst maintaining local flavours: Golden Tulip for the four star business and resort hotels and Tulip Inn for the three star category. Since 1975 Golden Tulip has been the preferred travel partner of KLM, Royal Dutch Airlines. TOP International Hotels offers hotel reservations, marketing and sales services to independent hotels. (Ends)For further information and a copy of the annual report, please contact:
Golden Tulip Top Hospitality Group
Rachna Taneja - Strategic Development Director
Tel: +31 33 2544 806
Internet: www.goldentuliptop.com
Posted by Anne-Birte Stensgaard, News EditorMonday, March 10 - 2003 at 10:04 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 30 2007.
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