Sharaf DG to host family theme festival to celebrate 4th anniversary

The celebrations will cap a highly successful year for Sharaf DG which saw the retailer embark on an aggressive expansion strategy by opening six new stores and winning four awards for retailing excellence, including the most recent 'Best Retailer of the Year 08' conferred by the prestigious Channel Middle East magazine.

Mr. Nilesh Khalkho, CEO Sharaf DG comments, "We attribute our growth over the past year to our innovative marketing initiatives backed with support from our vendors and suppliers and most importantly our dear customers who, have continued to endorse Sharaf DG as their premier electronics shopping destination."

"On our fourth anniversary, we would like to express our gratitude and reward their loyalty by celebrating the 'Spirit of the Family' and hosting a festival that will provide an entertaining family evening out. Kids can engage in fun filled activities while the parents can avail of special anniversary deals on a variety of electronic and IT products and home appliances," Khalkho added.

The highlight of the celebrations in stores will be a 'Treasure Hunt' for kids where every kid who participates gets a guaranteed gift ranging from creativity kits to interactive gaming CD's, toys and loads of other gifts. The grand prize of the lucky draw will be an all expenses paid trip for 4 days and 3 nights to Disneyland, Hong Kong for 4 lucky families of 4 members.

Participants in the Treasure Hunt also stand the chance of winning 50 Packard Bell Netbooks that would be up for grabs in the raffle draw. Kids would be pampered with chocolates and balloons, have their faces painted, can enter into a karaoke competition and contest their vocal skills and partake in numerous other fun activities. Sharaf DG which is known in the market for offering unprecedented deals, promises to once again wow shoppers during the festival with 'Birthday Specials' offers and promotions.

Every year Sharaf DG plans unique celebrations for its anniversary. Last year it painted the town red by distributing thousands of anniversary cards to customers who after presenting the cards at Sharaf DG stores got a chance to play the 'Wheel of Fortune' and win fabulous prizes.