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Friday, December 4 - 2009

Better Life and Dulux launch evening promotions; store opening celebrations at The Walk

  • United Arab Emirates: Tuesday, April 28 - 2009 at 15:43
  • PRESS RELEASE

Dulux and Better Life are celebrating the opening of their new store at The Walk adjacent to Jumeirah Beach Residence with an evening of celebrations and in-store promotions.

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  • Better Life and Dulux launch evening promotions; store opening celebrations at The Walk.
    Better Life and Dulux launch evening promotions; store opening celebrations at The Walk.
On Thursday, 30 April 2009, entertainers and displays will be on show outside the Better Life and Dulux Decorator Centre showrooms between 19:00 - 21:00.

Painting competitions for the kids and children's entertainment will bring The Walk to life; while inside the stores experts will be on hand to provide advice on the international range of products, with exciting offers in-store.

Exclusive competitions will also take place, with a chance to win thousands of Dirhams of discounts, and to have a room of your choice designed and decorated by Dulux experts.

"The Walk is fast-becoming THE place to live, shop and play in Dubai," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg - owners of Al Gurg Paint (AGP) and Better Life.

"Buyers have been visiting us from the Springs, Palm Jumeirah, Jumeriah Islands, and Jumeriah Lake Towers, highlighting the attraction of The Walk. Our showrooms have been stocked with the latest products needed to bring a new apartment or villa to life and provide an individual style," he said.

"This Thursday, we will be thanking those that have helped to make Better Life and Dulux an integral part of the community at JBR, and we will welcome anyone to join us, and discover a new experience in stylish home living," he added.

Dulux colour consultants will offer colour guidance on the colour of the year, how to make the most of a feature wall, and obtain a complete new look without re-decorating the entire house. Better Life consultants will be able to help customers devise their own ultra-modern, intelligent kitchen areas.

The Better Life store holds a variety of appliances from its entire brand portfolio which includes Siemens, Electrolux, Fisher & Paykel, Zanussi and Terim, LCD panels and others and other home entertainment products from Grundig, Germany as well as smaller home and cook ware items from the Jamie Oliver and Lagostina ranges.

AGP is the first paint company in the UAE to become a member of the United States Green Building Council (USGBC), signaling its intention to adopt 'green' policies in an effort to become an environmentally-friendly paint company.
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Notes and media contacts

About AGP:
AGP is the sole manufacturer and distributer of ICI Dulux, its own Oasis brand and Leigh's Paints. AGP operates its own research and development laboratories, a host of Dulux Decorator Centres throughout the UAE and is one of the leading industrial paint contractors in the region, having worked on iconic projects including Dubai Mall, Burj Al Arab and Maktoum Bridge.

About Better Life:
Better Life - part of the Easa Saleh Al Gurg Group - is a distributor of high-quality home appliances in the UAE. The company's exclusive portfolio of world-class brands include: Siemens, Electrolux, Fisher & Paykel, Forbes, Terim, Ufesa, Vestfrost, Wolf Power and Zanussi. Better Life also offers an extensive range of personalised luxury kitchens.

Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.

For more information, please contact:
Jon Barber
Consultant
Wallis Marketing Consultants
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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