Rotana Media Services announces majority acquisition of Hypermedia

The partnership, which was finalized last month, will enable Hypermedia to expand throughout the region with its proven track record of providing high quality services to both advertisers and retailers.

Nezar Nagro, President of Rotana Media Services (RMS), announced:

"Hypermedia has the rare combination of strong relationships with advertisers and long-term partnerships with retailers. Hypermedia is always the top of advertiser's mind when they need to reach millions of customers at the precise time when they are making their final purchase decision."

RMS now has a strong portfolio of digital, print, television, film and musical products, allowing RMS to offer advertisers "a 360-degree solution" that is unique in the region, Mr. Nagro continued. "Hypermedia's portfolio further cements RMS as the leading media company in the region, and we are confident that both RMS and Hypermedia will expand dramatically in the next few years."

Habib Wehbi, the Chief Executive Officer of Hypermedia, said the decision to partner with Rotana was part of the long-term strategy to capitalize on HyperMedia's unique market position as the leading in-store company and to expand into Saudi Arabia and other regional markets.

According to Mr. Wehbi, "HyperMedia continues to provide advertisers unparalleled access to consumers at their point of purchase, while providing world-class services and products to our partners. This proven track record, when linked with Rotana's current exciting media portfolio, will result in successful regional operation."

Hypermedia offers total outdoor, in-store and indoor media solutions, including unique and exclusive advertising such as exclusive rights at over 125 hypermarkets and supermarkets in the UAE, lampposts across the UAE, Virgin Mega Stores across the Middle East, including Bahrain, Lebanon, UAE, Saudi Arabia, Egypt, Qatar and Kuwait. Hypermedia's exclusive advertising rights has expanded beyond the UAE into offering total point of purchase advertising opportunities to leading hypermarket and supermarkets in Saudi Arabia, Qatar and Oman.

HyperMedia has also recently partnered with Emaar Malls Group and is the exclusive advertising partner at the Dubai Mall, Marina Mall and Emaar communities. Hypermedia has recently expanded into Saudi Arabia with an exclusive relationship with Kinan Malls (part of Savola Group) to develop and to manage all outdoor assets, in addition to an exclusive relationship with Carrefour in Saudi Arabia.

Nezar Negro and Habib Wehbi confirmed that Hypermedia will undergo a complete corporate rebranding that will combine the essence of Hypermedia brand equity to the strong standing of Rotana brand. This corporate rebranding will be launched by the end of this month.