Grand launch of Cold Stone Creamery store in Deira City Center
- United Arab Emirates: Wednesday, April 29 - 2009 at 10:19
- PRESS RELEASE
The Food and Beverage industry has applauded Cold Stone Creamery as the most successful and exciting brand to have entered the UAE market in the past few years.
On 23rd August, 2007 the first Cold Stone Creamery outlet was opened. It is very seldom, for a brand or a concept to see such an instant success that enters a market or a region for the first time.
In 18 months Cold Stone Creamery has opened 18 outlets and 4 more to open in UAE in a month's time. This is a phenomenal development.
On the 25th April Cold Stone Creamery is going to launch its new store at Deira City Center. Apparel Group, one of the largest retailers in the Asia, is the master franchisee of Cold Stone Creamery in GCC and promises a real Grand Launch of this store with Live Entertainment like music, singing, juggling, fun filled competitions etc at the Center Court of Deira City Center.
The story of Cold Stone Creamery is one of a revolutionary evolution. Apart from being the fastest growing ice cream concept in USA, Cold Stone Creamery has been registering highest store sales with largest store sales growth within the ice cream category in USA.
We at Cold Stone Creamery are proud of our heritage as Ice Cream Innovators. This heritage is based on a tradition of continuously redefining plain old regular ice cream into something truly extraordinary. Around here, every ice cream served is called a 'Creation'- because the secret recipe for smooth and creamy ice cream is hand crafted fresh daily in each store and then customized by adding a variety of mix-ins on a frozen granite stone with endless combinations - fruits, nuts, candy, cookies, brownies...you name it - you can mix in to your heart's content.
Fun and Entertainment is the core character of Cold Stone Creamery culture and concept. We are in the business of making people happy. Our count goes like - 'how many people did we make happy today'. It is all done for fun to put a smile on our customers face. We like to give our customers a 5 to 10 minutes vocation.
The concept of the Ultimate Ice Cream Experience was born in the year 1988. The first franchise store was opened in the year 1995 in USA. It is consistently rated No. 1 Ice Cream by the media, industry experts and celebrities.
The menu includes Ice Cream - make it as you like Creations, Signature Creations like 'Our Strawberry Blonde', Founder's Favorite, Chocolate Devotion and many more; Signature Ice Cream Cakes like 'A Cheesecake Named Desire', Midnight Delight; Smoothies and Shakes in various sizes; Cold & Hot Beverages including Tea and Coffee.
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