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Al Falak cited for service excellence by prestigious international organisations

  • United Arab Emirates: Wednesday, April 29 - 2009 at 10:55
  • PRESS RELEASE

Al Falak Electronic Equipment & Supplies Co, a leading provider of technology-based solutions to the Middle East, has announced that it has recently received a string of prestigious awards from world-renowned international organisations in recognition of Al Falak's high-quality service standards.

Al Falak received the Aruba Award in the Kingdom of Saudi Arabia from Aruba Wireless Networks (Aruba), the Platinum Award during the HP Supplies Loyalty Programme - Despec Mera Award and the 2008 Best Performer Award from Alcatel-Lucent.

The Aruba Award distinguished Al Falak as Aruba's fastest-growing partner in Saudi Arabia, a leading vendor of enterprise-class mobility and security systems; while the Platinum Award recognised Al Falak for registering the best performance during the specially designated period of the Loyalty Program for HP supplies from September to December 2008.

Al Falak FSSC division sales employees Hazem Darkazanli and Amro Zarroug received the 2008 Best Performer Award from Alcatel-Lucent, making Al Falak the only company from the Middle East to receive such distinction.

Ahmed Ashadawi, CEO and President, Al Falak said:
"These awards once again highlight Al Falak's consistency in delivering premium quality services and our ability to complement the growth initiatives of our strategic partners. It is our commitment to continue to offer innovative solutions and adopt best practices to further improve our quality standards and boost our client satisfaction ratings. Furthermore, these distinctions will certainly serve as great motivations for us to pursue more opportunities for growth together with our strategic partners."


Al Falak was credited for its excellence in handling Aruba's two major accounts in Saudi, which are Aramco and Royal Commission of Jubail.

Al Falak has also worked with Aruba in other key projects in the Kingdom in 2008 such as PETRORabigh, Khurais Project with Sirti, and Shaybah's Project NESIC. Furthermore, Al Falak, whose portfolio of Aruba products and solutions currently includes Indoor & Outdoor Thin Access Points and Controllers as well as Thin Bridges and Mesh Topology, has revealed that it plans to expand its partnership with Aruba to cover the entire Gulf region.

Al Falak has also received a brand new Mitsubishi Lancer as a prize for the Platinum Award. The car has been registered in Al Falak's name and will be used by MST Dubai.

For the 2008 Best Performer Award from Alcatel-Lucent, Al Falak was among mostly European companies that were honoured in a special ceremony in Miami, Florida, USA.

Al Falak has consistently been ranked by Arab News as one of the Top 100 companies in Saudi Arabia for four years. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East.

Al Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.
Ahmed Ashadawi, CEO and President, Al Falak.
Ahmed Ashadawi, CEO and President, Al Falak.
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About Al Falak Electronic Equipment & Supplies Co
With over 28 years of experience and operations throughout the Middle East, Al Falak is focused on delivering complete end-to-end solutions and provides a wide range of products and services including system solutions and consulting; system integration and networking; IPTV solutions; analytical and business intelligence and data warehousing; IT risk mitigation; enterprise resource planning; application software solutions; computer supplies and accessories; e-business; civil/general contracting; project management; and manpower outsourcing.
Since its establishment in 1981, Al Falak has been providing both public and private organizations with a unique blend of IT consultancy and customized IT solutions. Its strategic

partnerships with leading international IT companies has positioned Al Falak to meet the most demanding IT requirements of its clients, while assuring maximum client satisfaction. A list of the company's strategic partnerships include HP; Imation; Genius; 3M; Adobe Creative; Lexmark; SAS; Oracle; Testhouse; Compuware; IBM; SERENA; Sterling Commerce; TecFacs; Vanguard; Halcyon; Ericsson; PAV Data Systems; Juniper Networks; Aruba; Alcatel-Lucent; Blue Coat; ADC; NETASQ; Codebaby; Motorola; and Secure Computing.

For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel: +971 4 3988901
Fax: +971 4 3988941

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