DTCM's media centre at Dubai Desert Classic equipped with state-of the-art facilities

DTCM Manager Events Marwan bin Beyat said, the press office functioned as the hub of activities and main source of information for the journalists covering the event. "The press office could accommodate about 130 journalists and photographers and with state-of the art equipments, communication can be established with any part of the world in no time," said Mr. bin Beyat

Out of 130 scribes, about 70 journalists are from local media and 60 are from United States, United Kingdom, India, Japan, Australia, South Africa, France, Finland and Denmark. "The press office also had studios where players were interviewed live," added Mr. bin Beyat.

He noted that a US based agency covering the event puts the news on their website before feeding it to selected 3,000 sports journalists world-wide. "This shows about the magnitude of the event and international focus the event is receiving. In turn, such happenings help in popularizing the destination with our press office acting as a base to promote and highlight the activities, amenities and services of the emirate," said Mr. bin Beyat.

In order to provide more information about Dubai, DTCM brochures were distributed among journalists. At the closing ceremony, the scribes witnessed Ayalla, a UAE traditional dance. In addition, the department also organised a city tour for the media. "Such familiarisations help in generating more publicity, which in turn helps popularizing the destination," added Mr. bin Beyat.

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