Net Group opens up new division to manage communication for major events

Giochi Di Luce by Net Group has been created, in partnership with the renowned Italian company Giochi Di Luce, with the aim to serve the local and international market with a highly professional communication and branding company.

Giochi Di Luce by Net Group offers a range of services from consultancy to the realization and technical design of events including: audio, video, lighting systems, graphic multi screen management, video shooting, production, technical production and direction.

Coordination of all resources and integration of multimedia support, graphic support, technical know-how and years of experience, to provide the successful production of any type of event.

Business conventions, launching of products, exhibition stands, meetings, gala dinners, special venues, press events, maxi projections, fashion shows, theatre and TV shows will be the main fields of operation.

The aim is to create a powerful synergy between creativeness and technical know how following the considerable investment in a division with its own infrastructure. The target is to enter a niche market.

"We are keen to see this new division becoming a key player in its field supported by Net Group's specialised divisions - Incentive Productions and Net Conference & Conventions - and by the entire market" commented Anwar Abu Monassar, Acting Group General Manager.

"Corporate clients, hotels, desert & city venues, concert organisers, will be the targeted in a massive sales campaign starting with the up and coming Arabian Travel Market Exhibition", reported Stefano Duchi, responsible for Giochi Di Luce in Italy.

"The two establishments already have a successful cooperation record, working in perfect synergy on three conventions of 300, 500 and 1000 people. A joint venture was a natural consequence to increase the visibility and effectiveness of both. As Net Group we will be contributing, supporting and enhancing the visibility of this new division in the United Arab Emirates and all over the Gulf"

stated Mr. Ali Abu Monassar, Executive Chairman of the Net Group. The new division will be based in the Head Office of the Net Group in Dubai as well represented all over the Net Group's network region.