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Saturday, December 5 - 2009

STR Global reports drop in March hotel occupancy for Middle East and Africa

  • United Arab Emirates: Wednesday, April 29 - 2009 at 15:30
  • PRESS RELEASE

The Middle East/Africa region reported mixed year-over-year results when reported in US dollars for March 2009, according to data compiled by STR Global.

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  • James Chappell, managing director of STR Global.
    James Chappell, managing director of STR Global.
The region's occupancy dropped 11.0% to 66.3%; average daily rate decreased 5.6% to $159.04; and revenue per available room decreased 16.0% to $105.51.

James Chappell, managing director of STR Global, said:
"The pain continues for Egypt and Dubai, two of the biggest success stories in 2007 and 2008. Both markets fell heavily in RevPAR in March: Although Egypt's year-to-date figures are slightly better at -12.5%, Dubai has lost over 30% in the first quarter of 2009."


"Abu Dhabi, Beirut and Jeddah are the three out of 11 cities reviewed by our Middle East Hotel Review, which grew their RevPAR in quarter one," Chappell continued. "Beirut continued to recover from its low performance due to the political unrest in recent years. Abu Dhabi's good Q1 performance was boosted by good results in the first two months of 2009, but, unfortunately, its March results were flat against last year."

Highlights from key markets in the Middle East/Africa region (percentages are March 2009 vs. March 2008):
• Beirut, Lebanon, reported the highest increases in all three key performance measurements. Occupancy was up 126.3% to 72.9%, ADR rose 52.9% to $162.54 and RevPAR increased 245.8% to $118.53.
• Jeddah, Saudi Arabia, also saw increased occupancy, which was up 15.3% to 70.0%.
• Two markets reported occupancy decreases of more than 20%: Muscat, Oman (-24.1% to 62.5%) and Amman, Jordan (-22.2% to 61.5%).
• In addition to Beirut, three other markets reported double-digit increases in ADR: Jeddah (+20.3% to $170.05); Amman (+17.3% to $151.74); and Riyadh, Saudi Arabia (+15.5% to $287.96).
• Cape Town, Africa (-17.1% to $112.36), Istanbul, Turkey (-14.5% to $169.65), and Dubai, United Arab Emirates (-29.8% to EUR260.78) were the only three markets to report double-digit ADR decreases.
• Jeddah also reported a double-digit increase in RevPAR, which was up 38.7% to $119.00.
• Three markets reported RevPAR decreases of more than 25%: Dubai (-40.9% to $195.78); Cape Town (-29.6% to $77.83); and Istanbul (-29.2% to $105.44).
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Notes and media contacts

About STR & STR Global:

For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London.

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
+44 (0)207 922 1961

Jeff Higley
Director of Communications/Editorial Director, Digital Media
Smith Travel Research
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
Smith Travel Research
+1 (615) 824-8664 ext. 3305

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