United Holdings launches new corporate identity

Designed to mirror the fundamental strengths of United Holdings, the new logo is based on a coalesced circle symbolizing unity and forming a diamond shape at its core, signifying the organization's emphasis on efficiency and reliability.

The classic elements of the logo comprising a warm fiery red and solid metallic silver-grey intertwined represent the company's aggressive growth plans, its professionalism and passion for achieving its goals.

Abbas Kiani, CEO of United Holdings, said:

"Our new corporate identity strongly indicates our vision to record tangible landmark accomplishments, effectively contributing to the growth of Dubai and the UAE. We believe the fresh representation will guide us more efficiently on our expansion path to enter new markets regionally and internationally."

"The new logo intensely captures our core strength and enthusiasm as we aim to aggressively launch our diversification strategy that will extend to various sectors. In all our endeavour, we are committed to upholding the interest of our stakeholders which we consider as one of our top priorities."

Through meticulously choosing its investments and growing its scope of operations in tune with market opportunities, United Holdings aims to add value across every environment that it operates in.

The company is committed to developing a rich and broad investment portfolio in a wide range of assets across various economic sectors such as infrastructure, real estate, manufacturing and healthcare. As part of this strategy, it aggressively seeks alliances with industry majors in diversified sectors and emerging markets.

Furthermore, United Holding's transparent 'Process for Success' philosophy drives the company on a chartered growth path where all decisions are backed by systematic market research, concrete information and thorough analysis.

Officially launched in November 2007, United Holdings is an investment firm with a current portfolio of Dhs2.2bn with another Dhs17.5bn in the pipeline. Leveraging its strong focus on long-term asset portfolios that generate sustained returns for its shareholders, it provides unified growth opportunities in various economic sectors.