The Activations were held at City Center Maadi and Alexandria using branded booths where visitors received flyers with useful information about Spasmo Canulase benefits.
A Wheel of Fortune was placed at the booth through which winners received Easter giveaways.
Spasmo Canulase has been a known brand for 40 years and has always been linked to the negative eating habits. The Activation stressed on the fact that it reliefs the consumers from the side effects of bad eating habits with an immediate effect.
This message was particularly communicated at the activation on the Easter holiday, during which consumers usually consume large amounts of salt fish
Samar El Saady, Spasmo Canulase, brand manager stated, "I believe that this activation is essential for both increasing our consumer's awareness as well as our brand's loyalty."
The Activation also communicated the values of the medication as being a unique bi-tab form which consists of an outer shell and an inner core that liberates their active ingredients in the gastric and intestinal phases respectively.
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Spasmo Canulase holds an Easter activation campaign in City Center Cairo
- Egypt: Saturday, May 02 - 2009 at 16:27
- PRESS RELEASE
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Spasmo Canulase held an Easter activation campaign in City Center Cairo and Alexandria to increase public awareness on the brand.
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Posted by Rana MesbahSaturday, May 02 - 2009 at 16:27 UAE local time (GMT+4)
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Novartis Egypt:
Novartis- a leading Company in Consumer Health Care - operates in 140 companies worldwide with the main headquarter located in Basel - Switzerland. The company works on developing, manufacturing and marketing a huge variety of products to further improve the health of the patients.
The company enjoys a good reputation in the local market through providing a variety of leading products including Otrivin as a topical nasal medication, Triaminic and Comtrex as medications to relieve cold and flu symptoms as well as other respiratory system disorders, Orofar and Bradoral as local treatment for pharyngeal diseases, Lamisil for fungal infections, Excedrin for headaches and Voltaren Emulgel for muscle pains.
For more information, please contact
Dina Waguih
PR Executive
Memac Ogilvy & Mather
Tel: (202) 37480202/ 156
Fax: (202) 37487236
Novartis- a leading Company in Consumer Health Care - operates in 140 companies worldwide with the main headquarter located in Basel - Switzerland. The company works on developing, manufacturing and marketing a huge variety of products to further improve the health of the patients.
The company enjoys a good reputation in the local market through providing a variety of leading products including Otrivin as a topical nasal medication, Triaminic and Comtrex as medications to relieve cold and flu symptoms as well as other respiratory system disorders, Orofar and Bradoral as local treatment for pharyngeal diseases, Lamisil for fungal infections, Excedrin for headaches and Voltaren Emulgel for muscle pains.
For more information, please contact
Dina Waguih
PR Executive
Memac Ogilvy & Mather
Tel: (202) 37480202/ 156
Fax: (202) 37487236
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