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Tuesday, November 10 - 2009

Creation of 'Premier Inn Donation Awards' marks the first anniversary of hotel Chain's presence in region

  • United Arab Emirates: Sunday, May 03 - 2009 at 16:12
  • PRESS RELEASE

Premier Inn hotels have recently celebrated the first anniversary of the opening of their regional flagship hotel located at Dubai Investments Park in the Green Community and in recognition of this milestone anniversary, Premier Inn have commenced their charitable donation scheme, 'The Premier Inn Donation Awards'.

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  • Children from Al Noor.
    Children from Al Noor.
Commenting on the award Stuart Reid, General Manager of Premier Inn Dubai Investments Park said,

"Our 'Premier Inn Donation Awards' will take the form of a cash donation that will be pledged to a charitable organization that we feel demonstrates strong work within the community and makes the lives of the less fortunate better."


The Dubai based Al Noor Training Centre for Children with Special Needs has been chosen as the inaugural recipients of Premier Inn's Donation Award and will receive a donation of Dhs10,000. To commemorate the occasion children from the Al Noor Centre were invited to the Premier Inn Hotel at Dubai Investments Park to perform a dance routine in the lobby in front of hotel guests and employees.

Premier Inn is the largest hotel chain in the UK and regularly holds fund raising events and pledges donations to charitable organizations across the UK. They plan to continue that tradition here in the UAE.

"This donation is just the beginning of our charity work in the UAE," continued Reid. "Premier Inn will be opening two new hotels this year alone in Dubai and as we celebrate each hotel's first anniversary, Premier Inn will continue to pledge a donation to a designated charity. We also hope to make every Premier Inn a drop centre for donations of clothes that we will forward to the Gaza appeal."

Al Noor is a Centre for Children with Special Needs run under the auspices of the Ministry of Social Affairs. It is passionately committed to helping special needs children from their infancy to adulthood, its goal being to integrate its students into society.

Isphana Al Khatib, Director of Al Noor said: "We are thrilled with the donation from Premier Inn; the money will benefit many students at the centre. We would like to thank Premier Inn and all its employees for their generosity and hope we can be part of their fund raising events in the future."

Premier Inn's hotels in Dubai, its first international properties outside of the UK, are operated under a joint venture between the Emirates Group and Whitbread Plc.
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Notes and media contacts

Premier Inn
Premier Inn is the UK's biggest and fastest-growing hotel brand with over 580 hotels and almost 40,000 rooms across the UK and in Ireland. Premier Inn bedrooms in the GCC are 24m² and feature en-suite bathroom with bath, shower and bidet, 32in flat screen TV and free internet access. Each room can comfortably sleep up to two adults and two children at no additional cost. All Premier Inns have a restaurant, a bar and a rooftop swimming pool.

Premier Inn opened its first international hotel in Dubai in April 2008, a 308 bedroom property in Dubai Investments Park. Planned further openings include a 281 bedroom property at Dubai International Airport and hotels in Abu Dhabi, Fujairah, Ras Al Khaimah Umm Al Qawain, Muscat, Doha and Riyadh.

Premier Inn operates in the GCC under a joint venture with Emirates. Premier Inn also has a joint venture with Emmar-MGF to roll out 80 budget hotels in India by 2017.

Premier Inn was confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008.

Premier Inn offers customers a comfortable room, friendly service and exceptional value for money with its consistent one price policy.

For more information on Premier Inn, please contact:

Chris McDonnell, Siren Consulting.
T: 04 3215351

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