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Saturday, November 21 - 2009

Al Falak wins Blue Coat award for world-class support services and outstanding sales

  • United Arab Emirates: Monday, May 04 - 2009 at 10:13
  • PRESS RELEASE

Al Falak Electronic Equipment and Supplies Co., a provider of technology-based solutions in the Middle East, has received an award from application delivery network technology leader Blue Coat Systems for exceptional sales and support services.

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  • Ahmed Ashadawi, CEO and President, Al Falak.
    Ahmed Ashadawi, CEO and President, Al Falak.
Al Falak's strong performance in 2008 was highlighted by its work in expanding and upgrading Blue Coat deployments. Blue Coat selected Al Falak as one of its Middle East performance winners for 2008 based on sales volume and support levels.

Al Falak has previously won two other Blue Coat awards for its professionalism and superior services, which has made it one of Blue Coat's most productive regional partners.

Ahmed Ashadawi, CEO and President, Al Falak, said:
"We believe in the superiority of Blue Coat products, and have been integrating them to the best of our abilities with our client's systems. This award reflects our emphasis on partnering with the best technology providers to provide optimal solutions across our regional markets. We thank Blue Coat for this honour and reaffirm our commitment to further uplifting their brand in the Middle East."


As an important Blue Coat partner in the Gulf, Al Falak offers the full portfolio of Blue Coat products, including Blue Coat ProxySG and PacketShaper appliances. Other prominent Blue Coat products and solutions carried by Al Falak include Blue Coat ProxyAV appliances for anti-malware protection, Blue Coat Reporter and Blue Coat Director.

Al Falak plans to further enhance its position in growth markets such as the UAE through strategic investments and improved relations with technology leaders. The company relies on close working relationships with global organizations such as Blue Coat to provide the best solutions to customers.
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Notes and media contacts

About Al Falak Electronic Equipment & Supplies Co:

With over 28 years of experience and operations throughout the Middle East, Al Falak is focused on delivering complete end-to-end solutions and provides a wide range of products and services including system solutions and consulting; system integration and networking; IPTV solutions; analytical and business intelligence and data warehousing; IT risk mitigation; enterprise resource planning; application software solutions; computer supplies and accessories; e-business; civil/general contracting; project management; and manpower outsourcing.

Since its establishment in 1981, Al Falak has been providing both public and private organizations with a unique blend of IT consultancy and customized IT solutions. Its strategic partnerships with leading international IT companies has positioned Al Falak to meet the most demanding IT requirements of its clients, while assuring maximum client satisfaction. A list of the company's strategic partnerships include HP; Imation; Genius; 3M; Adobe Creative; Lexmark; SAS; Oracle; Testhouse; Compuware; IBM; SERENA; Sterling Commerce; TecFacs; Vanguard; Halcyon; Ericsson; PAV Data Systems; Juniper Networks; Aruba; Alcatel-Lucent; Blue Coat; ADC; NETASQ; Codebaby; Motorola; and Secure Computing.

For further information, please contact:

Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel: +971 4 3988901
Fax: +971 4 3988941

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