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Wednesday, February 10 - 2010

SouqExtra adds Spinneys to network of partners

  • United Arab Emirates: Monday, May 04 - 2009 at 14:10
  • PRESS RELEASE

SouqExtra is strengthening its retail operations by signing up Spinneys to manage and operate supermarkets in its chain of community centre concepts in the UAE.

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The entry of Spinneys allows the retail innovators to offer the best in shopping experience, having signed up some of the most experienced and reputable retail operators in the region.

"We are delighted to be working with Spinneys, who will be adding value by operating and managing a number of concept stores across the UAE. Their expertise and experience match our vision, with the efficiency and effectiveness that they have established with their brand,"


said Saleh Lootha, Managing Director SouqExtra.

SouqExtra! is introducing a new community supercentre model that combines both retail operations and community services, as well as a business support programme for promising Emirati entrepreneurs.

"Our aim is to provide a unique value offering that addresses the many retail and public service needs of nationals, residents and tourists in the UAE. We have developed an excellent concept, and are now tapping the expertise of valuable partners like Spinneys to ensure we offer the best retail experience to our target audience," Lootah added.

As proof of the community supercentre concept's appeal, SouqExtra! is following through its expansion plans and has signed several agreements during the past months that involve the set up of 10 superstore outlets across the UAE, beginning with Al Ain, Ajman and Fujairah, and a planned roll out all throughout the country, as well as around the region.
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Notes and media contacts

About SouqExtra!
SouqExtra! is the name of neighbourhood community-focused centers, with integrated primary services such as high-end grocery, kids' play area, fast food outlets, coffee shops, full-fledged gymnasium, salon, photo shop and community hall, all designed to help the community meet their daily needs. SouqExtra's tagline "My Favourite Place" sums up the concept's unique sales proposition. The gyms, for instance, will offer the full range of fitness equipment, complete with a trainer. The community hall will be rented out to residents for hosting parties, birthdays, events, celebrations, family gatherings and other community activities. The Phase 1 of SouqExtra will add retail space of 500,000 sq. ft. in UAE. Each SouqExtra outlet will boast a uniform design with a friendly ambience and ample parking spaces, to serve as a one-stop shop for day to day needs of the community.

Media Contacts:

Nasir Iqbal
SouqExtra
P. O. Box 3922, Dubai, UAE;
Tel: +9714-8853333
Fax : +9714-8852333

Stefanie Branke
TRACCS Public Relations
Tel: +9714-3672530
Fax: +9714-3672531

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