MTV Arabia, The Body Shop say 'Yes, Yes, Yes, - To Fighting HIV' in region

Notes and media contacts

About The Body Shop:

The Body Shop International plc is the original ethical cosmetics company, now operating more than 2,500 stores in over 60 markets worldwide. The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet's resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through our Community Trade programme.

About the Staying Alive Foundation:

Founded in 2005, The MTV Staying Alive Foundation is a global public charity operating in affiliation with MTV Networks International. Its mission is to empower and support young people who are protecting themselves and their communities against HIV and AIDS. The Foundation donates money and provides grants to youth-led initiatives committed to educating their peers about HIV and AIDS. It is dedicated to fighting stigma and discrimination and empowering young people to protect themselves against the disease. Multi Platform selling artist and founder member of the greatest female group of all time in the history of music, Destiny's Child, Kelly Rowland, is Staying Alive Foundation Ambassador.

About MTV Networks International:

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via 166 locally programmed and operated TV channels and more than 350 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Arab Media Group:

Founded in March 2005, Arab Media Group (AMG) is one of the largest media conglomerates in the Middle East. Home of up to nine top-rating radio stations, three newspapers, television, online, logistics and distribution, printing, events management and outdoor advertising, AMG product offerings extend to all areas of media throughout the region.

Priding itself on its renown newspapers, AMG's Awraq Publishing includes the region's first business daily, Emirates Business 24|7, its Arabic counterpart Emarat Al Youm and the widely-circulated Al Bayan.

Arabian Radio Network (ARN), AMG's radio broadcasting arm, operates top rated radio stations, namely Dubai Eye 103.8, Dubai 92, , City 1016, Hit 96.7, Noor Dubai 93.9, Al Khaleejiya 100.9, Al Arabiya 99 and Virgin Radio Dubai.

AMG also houses the Arabian Television Network (ATN), which was the official Middle Eastern broadcaster for internationally acclaimed channels - such as MTV Arabia and Nickelodeon - as well as AMG's most recent television venture, Noor Dubai.

AMG's online division, Arabian Online Network (AON), is one of the fastest growing divisions and serves as the organization's virtual supporter for all mediums. AON is also currently in the process of launching approximately 20 websites to complement its other business interests by early 2009.

For more information please contact:

Kholoud Arif
Senior Media Relations Executive
JiWin Public Relations
Dir: +971 4 361 3599
Fax: +971 4 368 8001