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Monday, November 30 - 2009

Employers urged to utilize workforce talents

  • United Arab Emirates: Tuesday, May 05 - 2009 at 13:27
  • PRESS RELEASE

The world-renowned Dr. Stephen Covey and Stephen M. R. Covey appeared together for the first time in the Middle East last week, at dual conferences in Riyadh and Dubai, organized by the leading event management company IIR Middle East in association with FranklinCovey Middle East.

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  • Stephen R. Covey.
    Stephen R. Covey.
The Coveys imparted their strategies for survival and success in today's current financial turmoil.

The key theme was the importance of TRUST and EXECUTION in the international business environment.

Shedding light on new ideologies was a key Covey theme and one that featured highly at these conferences, which attracted 150 people in Dubai and a similarly impressive 150 in Riyadh.

The extensive turnout actively participated in interactive debate and interactive voting with some highly insightful results.

80% of those questioned believe that people in their organization have far more talent and capability than their job and managers allow them to use.

Furthermore, 66% believed that leadership in the Middle East is inferior to the rest of the world.

When asked what impact the current international financial crisis has had on their business, 14% said none at all; 22% said it is likely to negatively affect their company in the next 6 to 9 months; 39% said it has already begun affecting the company negatively, but they are still making a profit; 19% said it has been affecting the company and they are struggling to make a profit; while 6% said they will operate at a loss this year.

In today's tough economic climate, 43% of companies are receiving less training as a result of the economic climate, and appreciation and reward were cited as the most critical to high employee engagement, motivation and productivity.

For a fortunate few, the event provided a once in a lifetime opportunity to get a private training session with Dr. Stephen Covey himself.

Executives and senior managers from Abu Dhabi Department of Transport Authority attended this event to benefit from his universally sought after expertise.

Mohamed Al Junaibi from the Department of Transport in Abu Dhabi

"It's really excellent. You listen and your mind absorbs the information - it is the power of Stephen that helps show how to address issues. Lots of people have the knowledge but don't know how to explain. I will certainly be taking away many messages that I'll be able to use. Dr Stephen talked about moving from the stone age to the knowledge age and if we can implement his ideas to achieve an 80% success rate that will certainly be a win-win situation!"


Another grateful attendee Peter De Benedictis from Phillips said"An excellent event. Very relevant to the economic situation and ties in well with company values about improving work and personal lives. I think it's more relevant today than ever before."
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About FranklinCovey:
FranklinCovey is a global leader in leadership, strategy, execution and personal development. At FranklinCovey, our passion and focus is on meeting the challenge of the ages: achieving greatness. Many seek it. Yet most fail to achieve it. FranklinCovey Middle East's mission is to enable greatness in people, leaders, and organisations throughout the Middle East. Our aim is to develop future leaders by delivering global knowledge and practical experience necessary to lead successfully in the new global knowledge worker's age. For several years, we have studied greatness in unprecedented depth. We have had the distinct privilege of working with leading organisations around the world striving to achieve it. We've learned that it's as simple -and as challenging- as moving the core performers toward the top. FranklinCovey's client base covers more than 90% of the Fortune 500 organizations as well as numerous government entities and educational institutions. We have more than 3,000 highly qualified facilitators around the world and more than 25,000 client facilitators. With 2000 associates providing professional services in more than 145 countries around the world, we train more than 1m people every year in thousands of leading organisations.

About Leaders Presents - part of IIR
'Leaders Presents' is a new division of IIR Middle East designed to provide the IIR delegate a new level of conference experience. Born from the success of the Annual Leaders in Dubai Business Forum, Leaders' events stand out from the rest by providing a superior level of speaker, ensuring up-to-date topics and maintaining an all-around level of excellence throughout the execution of their events. The flagship event - Leaders in Dubai - is a meeting of over 1,500 of the regions' most eminent business leaders from across all industries who come together with some of the most popular business, economic and political leaders from across the globe - to network, learn and debate on the future of business and to share their experiences. Leaders Presents has launched a number of other highly successful events recently including the acclaimed Management Innovation Forum, which was launched in 2007 and met with rave reviews, and the Middle East Business Achievement Awards which honors regional business leaders for their excellence and contribution to business. 2009 sees the development of a variety of 'Leaders Presents' events - all of which promise to evoke thought and creativity, and give real value to the delegates who attend. Speakers current and past at 'Leaders Presents' events include Colin Powell, Jack Welch, Bill Clinton, Richard Branson, Kofi Annan, Michael Porter, Her Majesty Queen Noor, Tom Peters, and Malcolm Gladwell.

For more information, please contact:

Lucy Mountain
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