Pluto named as Platinum Sponsor of the 2009 Digital Consumer Channel Middle East and Africa Forum

Pluto has been confirmed as a Platinum Sponsor of the event that is being held from May 19th-21st at Le Meridian Al Aqah Beach Resort in Fujairah.

At DCC MEA, Pluto aims to share ideas, best practices and insights into the region's consumer electronics industry while developing key partnerships with its distributors and partners. A specialized workshop, themed: "Home Entertainment: The Margin Maker" and targeting retailers, will be conducted by Pluto product experts at the event.

In addition, the company will unveil its new identity and reveal major expansion plans that will add a fresh approach to the distribution industry with innovative tools to selling products and services.

"Despite current economic conditions, the Middle East and Africa retail and consumer electronics segment still represents a huge growth opportunity for Pluto. We are delighted to be part of DCC MEA 2009 and our participation is a reflection of our commitment to the Middle East as we continue to grow and strengthen our partner network."

El-Hussein added: "DCC MEA 2009 is the region's premier event for the consumer electronics, communications and ICT retail channel and a great platform for us to connect with the region's leading vendors, retailers and distributors as well as announce our strategic and growth plans to our stakeholders."

"Pluto has the right profile for an elite retail event such DCC MEA and we are delighted to welcome them as a Platinum Sponsor," said Farouk Hemraj, CEO at DISTREE Events, the company behind DCC MEA.

"The event offers a compelling mix of one-on-one meetings, conference sessions, awards and networking opportunities. DCC MEA also includes industry experts delivering fresh analysis on major issues facing the local channel in addition to workshops and awards programmes."