Hotels.com launches Arabic website

Following the announcement, http://fanadeq.hotels.com is now officially online with IP based country recognition, local-language interface and local currency pricing and payment methods.

Covering the key markets in the Middle East, http://fanadeq.hotels.com offers competitive, value for money rates at over 100,000 hotels worldwide. As well as the hotel booking function, the site also offers in-depth hotel information including Microsoft mapping capabilities and property facility information. The site also includes destination information and customers reviews all in Arabic.

Hotels.com, part of the Expedia group, currently operates 52 global sites including 31 sites in 24 languages across EMEA. Its success and popularity amongst users stems from its ease of use as well as its secure and reputable business model.

Nigel Pocklington, Managing Director of Hotels.com, commented:

"By launching our new website in Arabic, we are committed to unlocking the full potential of the Middle East market. Our goal is to offer our customers an accommodation booking service with extensive choices, great value prices and excellent customer service."

According to the United Nations World Tourism Organization (UNWTO) barometer, the Middle East is already the world's largest driver of travel, tourism and hospitality, with the sector fuelling the region's current annual tourism growth of 11% per annum.

The Middle East has seen a steady growth in e-commerce over the last few years with an increasing number of consumers using the internet to buy products and services. One of the fastest growing categories for e-commerce across the globe is travel as customers are increasingly choosing the internet to look for the best deals.

"The Middle East is one of the emerging markets for online travel and we are confident that with the combination of the Hotels.com brand and its geographical expertise, http://fanadeq.hotels.com will be successful," added Pocklington.

Hotels.com's extensive accommodation offering and competitive pricing is enabled by its dedicated team of Market Managers who, using in-depth knowledge of their destination, assess the market and contract directly with individual properties and hotel groups.