HORECA prepares 150 exhibitors for the Levant's largest hospitality forum

In an open discussion with key HORECA spokespeople, exhibitors from hotel, resort, night club, food & beverage, franchise, finance, catering, equipment supply, restaurant and other profiles exchanged queries and ideas.

Marc Asmar from Young Urban Professionals (YUP), an organization for aspiring fresh entrepreneurs, gave a presentation entitled "Attract, Entertain and Maintain: Tips on promoting your stand." Asmar grouped, in order of importance, the different aspects that remind a visitor of a stand.

39% was given to the interest in products, 25% for demonstration, 14% for stand design, 10% went to stand personnel, 8% for informative material provided and 4% for previous information given on company.

One of the main objectives that Asmar highlighted for the exhibitor was the vital need to provide the visitor with rich information. "Many exhibitors hand out booklets, brochures or fliers in the dozens. These will only be disposed of later if the customer is not really briefed on the product," he said

Hospitality Services director, Joumana Dammous-Salame, believes such a large scale preparatory conference serves firstly a "general purpose." She added that "it primarily provides a push for exhibitors who have not yet started their preparations. The conference's other aim is to help these people get well organized and to explore all opportunities of a trade exhibition. They also receive expert knowledge on how they may make use of the show as a marketing and sales tool."

HORECA 2003 will feature the most spectacular pavilions yet in the history of the forum. The United Arab Emirates, Armenia, Holland, Cyprus and Turkey are some of the many foreign exhibitors who will join HORECA once again with bigger and better stands.