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Rotana races to open 67 hotels despite tough climate
As the company races to open 67 hotels by 2012, including two close to Abu Dhabi's new Formula 1 track that must be ready in time for November's inaugural race, Michael Marshall, Corporate VP, Sales & Marketing, Rotana Hotels, outlines the group's strategy in the tough economic climate. Speaking to Phil Blizzard at the Arabian Hotel Investment Conference (AHIC) about its marketing strategy, he discusses the opening of new Dubai and Abu Dhabi properties, the Cove in Ras Al Khaimah, the challenges the company faces and its pipeline of new hotel developments.
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Phil Blizzard, Head of BroadcastTuesday, May 05 - 2009 at 17:46 UAE local time (GMT+4)
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This article was updated on Wed May 13 2009.
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