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Saturday, November 14 - 2009

Exciting and interactive experiments enthrall school children at Sony Science Show

  • United Arab Emirates: Wednesday, May 06 - 2009 at 10:54
  • PRESS RELEASE

There was a palpable sense of excitement as fourth graders from many schools around Dubai watched science come alive through fun and interactive demonstrations at the fourth annual edition of the Sony Science Show.

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  • Exciting and interactive experiments enthrall school children at Sony Science Show.
    Exciting and interactive experiments enthrall school children at Sony Science Show.
In all, 3,100 young students from 25 schools who packed the auditorium were left screaming for more as Japanese scientific 'edutainer,' Soichi Nishimura converted textbooks theories into a series of action-packed experiments.

Nishimura demonstrated the principle of aerodynamics through a boomerang that sailed across the length of the auditorium and back. But the highlight of the show was a series of short new experiments called Science Jugglery on the theories of absorption and of specific gravity. Nishimura lined the inside of a vase with highly-absorbent polymeric material.

He then poured water into the vase and overturned it - students were audibly thrilled when the water didn't fall out of the vase. Explaining its benefits in everyday life, Nishimura showed how this theory was put to practical use in products such as disposable diapers.

The show ended with the ever popular finale that highlighted the principles of conductivity and static electricity. The young audience throughout the auditorium linked hands thereby experiencing a collective jolt as static electricity passed through the human chain.

"We are very pleased that Sony brought the Sony Science Show back to Dubai for a fourth consecutive year. This will go a long way in raising interest in science amongst Dubai's school children, which, according to Sony's recent survey, is already quite significant," said Taha Ahmed Alhamri, Acting Director, Administrative Services Unit, Dubai Knowledge and Human Development Authority.

"I would also like to encourage schools to take up this example and look at how creatively they can engage their students through interactivity and edutainment," Alhamri added.

Osamu Miura, Managing Director, Sony Gulf FZE, said, "Our recent poll of Dubai's school children revealed that as many as one-in-four have career ambitions in science and that it is the favourite subject of a significant number of students. Judging from the excited faces of the children attending this year's Sony Science Show, we are pleased to be contributing to this growing interest in science."

Admission to the Sony Science Shows is by invite only and requests from schools were entertained on a first-come-first-served basis. Additionally, no fees are charged to the schools or students participating in the event.
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Notes and media contacts

About Sony Gulf FZE:
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.

About the Knowledge and Human Development Authority:
The Knowledge and Human Development Authority (KHDA) is responsible for the future growth, direction and quality of education and learning in Dubai. We aim to support the people of Dubai in achieving their potential from birth and through life's journey as we work towards achieving the goals set out in the Dubai Strategic Plan 2015.


For more inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Or
Saffana Michael/Rukshana D'Mello
Promoseven Weber Shandwick
Tel: +971 4 321 00 77
Fax: +971 4 321 17 11

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