The signing ceremony was attended by Stephen Daverio, Vice President and General Manager of Sales at SanDisk, Europe Middle East and Africa (EMEA), Tareq Husseini, Mediterranean, Middle East and Africa (MMEA) Sales Director, SanDisk, and Ashish Bharti, Vice President - PC and Components Division, Redington Gulf.
"We are pleased to confirm the forming of this strategic partnership between SanDisk and Redington Gulf. As the one of the foremost distributors of consumer electronics products in the Middle East and Africa, Redington Gulf is the perfect partner for us. Their proven abilities and networks will allow us to fully meet the growing demand for our products."
said Daverio.
Bharti said, "Redington Gulf is delighted to partner with SanDisk. This partnership is strategic to Redington Gulf in multiple ways. One, we see personal flash storage devices market growing exponentially in the near future. Two, in our own current portfolio there is a need to have personal flash storage as a product range. And lastly, Redington is always looking for opportunities to strengthen its offerings in markets that it operates in."
"Redington will provide its unmatched distribution strength to brand SanDisk. We have over 5,000 channel partners, 600 employees, distributing 22 global brands in 20 countries serviced by 35 state-of-the-art service centres. It's a win-win scenario for SanDisk and Redington", he added.
At the same time, SanDisk announced the appointment of Gadgets International FZE as its merchandizing partner. The chief remit of Gadgets is to enhance the presence and awareness of SanDisk and its products in GCC markets.
Tareq Husseini, Mediterranean, Middle East and Africa Sales Director, SanDisk, spoke about the possibilities that the agreement with Gadgets will bring:
"The appointment of Gadgets as merchandizing support partner will bring SanDisk products to market with even greater effectiveness. Gadgets is tasked with ensuring the optimum product mix is made available to customers across product lines and retail outlets. They are also responsible for providing sales support and comprehensive research, planning, activation and evaluation services. This partnership with Gadgets complements our agreement with Redington Gulf and together we will make SanDisk an even more effective market leader."
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